Ubisoft's ready for the next big thing

Assassin’s Creed III may be poised to become one of the biggest games of the year, but Ubisoft gaffer Yves Guillemot still isn’t particularly happy about the length of the current console generation.

Chatting with Gamasutra, the company executive claimed that publishers are being “penalised” by the lack of new consoles, and creativity is suffering as a result.

He said:

It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation. Our customers are very open to new things. Our customers are reopening their minds — and they are really going after what's best.

At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult.

Guillemot’s got a valid point, but it’s up to the publishers to buck the trend. Assuming the property is good enough, gamers will flock towards it – as we’re likely to see with The Last of Us and Beyond next year.

[source gamasutra.com]