Sony's announced a duo of new campaigns designed to advertise both the PlayStation 3 and PlayStation Portable too.

The former — which focuses on Sony's new Scarlet Red and Splash Blue PS3 systems — carries the tagline "Yaruzo! Toruzo! PS3!" or, roughly, "Play it! Take it! PS3!". It centres on the PlayStation 3's software library — divided into categories — and the hardware's extremely popular Torne DVR application.

Meanwhile, Japan's PlayStation Portable promotion lingers on the new Red and Black PlayStation Portable hardware variation. The campaign carries the slogan "Everyone is waiting for you," and promotes a number of high-profile software releases such as Little Battlers eXperience Boost and Monster Hunter Portable 3rd.

With a number of high-profile releases left to come, it'll be interesting to see how PlayStation Portable's sales fare in Japan come the PS Vita on December 17th.