In the first quarter of 2010, Sony increased their market share to 31%, largely at the expense of the XBOX 360. Strategy Analytics predict that the PS3 will shift 14 million units globally this year, second to the Wii's 17.5 million but ahead of Microsoft's 10.5 million.
"Our analysis shows that while Wii sales fell relative to Q109, its share in fact remained constant relative to Q409. The main movement in Q1 2010 was the growing share for Sonys PS3, at the expense of Microsofts Xbox 360," noted David Mercer, Principal Analyst at Strategy Analytics.
"The PS3 continues to benefit from the price cut last September. This should help the PS3 maintain growth momentum throughout 2010. The introduction of the Natal technology should also help re-energize Microsofts Xbox 360 platform in the second half of the year."
Sony'll need a strong E3 showing to stay on top of their game. But the change in perception has been dramatic over the past few months, with the PS3 in a position to lead the industry right now. A dramatic recovery from the horror stories of 2007 and 2008.