One of the most zany, unusual things to happen during Sony's E3 press conference, was the appearance of PlayStation's very own marketing mascot - Kevin Butler
And while he had a few scathing words to say about the competition, Butler's speech was more about hitting the line that PlayStation Move is for everyone — whether you're a "core" gamer or "casual" gamer. That seems to..
This banner wrapped around the upper-tier of the LA Convention Centre (where E3 is due to take place next week), bears a striking resemblance to the font and colouring used in Sony's "It Only Does Everything" campaign
But what could possibly change everything?</em> Update @ 22:12GMT - so it's the PlayStation Move slogan, then. [Cheers Geoff Keighley]