Weirdness: Ubisoft's Bundling Exclusive Assassin's Creed DLC with Shaving Gel

Edge of shaving cream

by Sammy Barker Wed 5th Nov 2014

With the ongoing Movember charity event raising awareness for men’s health, shaving is in the headlines a little more than usual right now. It’s a perfect time for Ubisoft to partner with gel manufacturer Edge, then – but did it really need to attach exclusive in-game Assassin’s Creed Unity content to the partnership?

The French firm is renowned for its many pre-order incentives, but this takes things a little too far if you ask us. Yes, the goodies are inconsequential extras – but we don’t want to feel pressured into grooming our ordinarily rugged features just for the sake of a free hood. What will these companies come up with next?

[source facebook.com, via neogaf.com]

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.

1
rjejr
Wed 5th Nov 2014

Nice Stevie Nicks pun.

It is a weird promotion though since Movemeber means you are NOT supposed to shave, so people will be buying less shaving cream.

2
DerMeister
Wed 5th Nov 2014

I think it'll go well with my Destiny fragrance.

How bout some Rayman shampoo while they're at it?

3
--ZAT--
Thu 6th Nov 2014

i got some Destiny shaving cream, but it doesn't work until you collect
200 wire wraps and 20 Ascendant shards.

i shoud be able to use it sometime next month.

4
SteveButler2210
Thu 6th Nov 2014

@rjejr not quite - Movember means you are supposed to grow the best 'stache you can. The rules actually specifically prohibit the growth of beards, goatees etc, it's all about the Mo (http://uk.movember.com/get-involved/therules). So if you're planning on doing Movember properly, then you will actually be shaving pretty much every day to keep the beard at bay!