No one could accuse the PlayStation 4 of getting off to a slow start. At last count, Sony had sold seven million next-gen super machines, and that number is almost certain to be nearer to the 10 million unit milestone at the time of typing. However, while the company is incredibly satisfied with the system’s sales, it’s also frustrated, because that figure could be even higher.

“We haven’t yet caught up with the initial demand across Europe,” an always honest SCEUK boss Fergal Gara told Trusted Reviews. “We are still dealing with the day one market. We are very close to being in a full supply situation, but we are not quite there yet.”

That lack of availability may have caused the company to lose some sales, with some impatient customers potentially opting for a competitor’s console instead of waiting for more stock. “We may have lost some sales,” he continued. “There is no update on PS4 sales figures right now, but suffice to say it is still selling – and selling very well.”

Gara continued that the shortages haven’t been particularly bad in the UK, but the situation is dire in Germany, where the company can’t keep the console on store shelves. “[They] had phenomenal sales figures last week, but they just haven’t had enough stock so far,” he sighed.

Nevertheless, the executive is confident that the organisation will be able to steady the ship ahead of the busy holiday season – and Gara believes that there’s more than enough content on the way, too. “We have spent a lot of time at E3 talking about the plan for Christmas, and I think that we’ve got enough exciting content to be able to rekindle that interest,” he concluded.

Will you be purchasing your first PS4 this Christmas? Have you been struck by stock shortages? Complain in the comments section below.

[via trustedreviews.com]