At this point, Sony’s next generation system is stomping the Xbox One for fun. Not content with outselling Microsoft’s machine in the November NPDs, the PlayStation 4 has also come out on top in a British retail website study. According to SimilarWeb.com, the Japanese giant’s latest device commanded a much greater proportion of traffic on online outlets such as GAME, Tesco, and Argos.

While the system’s lead was small on the abovementioned sites, it almost doubled its competitor’s numbers at Zavvi and Asda. It’s worth noting that the percentages for both platforms are lower at the supermarkets due to consoles having to compete with a much greater number of products. Yes, toothpaste does garner more traffic than cutting-edge hardware at Tesco.

GAME
PS4 – 12%
Xbox One – 11%

Zavvi
PS4 – 8.6%
Xbox One – 3.2%

Argos
PS4 – 1.2%
Xbox One – 0.9%

Tesco
PS4 – 0.3%
Xbox One – 0.2%

Asda
PS4 – 1.1%
Xbox One – 0.6%

[via mcvuk.com]