"I'd never want to throw in Move support just because it's going to make some first party happy or because some marketing department wants it on the box because, at the end of the day, gamers know," he told Play magazine.

"If you don't have anything special to say about that control device gamers are going to know.

"Do you want to play BioShock and it's like, 'OK, do you want to harvest or save Little Sister? Waggle left to harvest, waggle right to save!' You can have Move support on your box but people are going to know you're cheating them."

Levine's being a bit pedantic, but we take his point. (Even though we think Move could work really well in a game like Bioshock.)

While uninterested in Move support, Levine did seem more keen on 3D technology.

"3D is a little bit different," he said. "It's something I'd be more open to. I'm not saying whether we're doing that or not but it's sort of a passive integration.

"Unlike movies, you don't just shoot it differently. Games are 3D. But I think if you're going to get out, front and centre on something, you have to be able to say you're doing something special with it. Especially with a control device."