Tag: Hideaki Nishino
Reaction Sony Needs to Start Speaking to Us Again
Talk is cheap
A theme of this generation has been Sony’s communication – or lack thereof. I think this past week has proven that the firm’s approach is no longer fit for purpose. In the aftermath of its decision to kill physical games, it’s provided us with a few short sentences citing “consumer preferences”. It’s
News Sony Will Continue to Chase Live Service Dream, Despite Mostly Disastrous Execution to Date
"It's what attracts users on a global level"
Sony has had some success with live service, but in a week where it gutted Bungie, the team it bought for $3.7 billion with the intention of establishing a ‘Live Service Centre of Excellence’, it’s hard to sa
News PlayStation Boss Drops Biggest Hint Yet That PS6 Will Have a Portable Console
Manufacturer wants to "meet changing lifestyles"
PlayStation boss Hideaki Nishino has given his biggest hint yet that the PS6 will include a portable model. This has been an open secret for some time now, with many reliable sources speculating the manufacturer’s next-gen console will come in two forms: one stationary designed for television use...
News Sony's Japan-Exclusive PS5 Is Losing Money, Cheaper Than a Switch 2
"A necessary investment"
Sony has confirmed that its language-locked Japan-exclusive PS5 console is losing money. The unit – introduced last year – currently sells at a lower price than the much more popular Switch 2. Speaking with Japanese publication Famitsu, CEO Hideaki Nishino said the company consider
"There's no case by case here"
Sony speaks so little in the public domain that we only know about its decision to step away from PC because of reporting from Bloomberg’s always-reliable Jason Schreier. This strategy change has been communicated to employees internally, but the company rarely conducts interviews, and so it hasn’t had an...
News PlayStation's Dual CEO Setup Has 'Opportunities and Risks'
"It's a balance"
Sony took the bold decision of replacing ex-CEO Jim Ryan with two executives. Hermen Hulst is in charge of PS Studios and first-party software, while Hideaki Nishino runs the hardware business. It’s an ambitious structure, and one that could easily lead to conflict: after all, you could argue a way to grow PS Studios is to release...
News Hermen Hulst, Hideaki Nishino Replace Jim Ryan As PlayStation CEOs
Tag-team time
As the ol’ Spice Girls song goes: two become one. PlayStation has decided to replace Jim Ryan with two executives: Hermen Hulst, the former Guerrilla managing director and current PS Studios chief, will lead a newly named Studio Business Group unit, which will oversee all of the Japanese giant’s first-party studios, as well as its...
