If you’ve been unfortunate enough to watch British television over the past ten years, you’ll be familiar with the Go Compare guy – a chubby dude with a fake moustache who performs opera in a variety of weird and wonderful scenarios, informing unwitting consumers about its insurance evaluation website. This new PlayStation 4 Pro ad...
Spider-Man! God of War! Dreams!
A slow news day calls for one thing and one thing only: an article about a 30 second video embedded in a Happy New Year tweet. Yeah, alright, we’re still waiting for the news cycle to properly kick in – but this clip is packed with 2018 exclusives that should leave your PlayStation 4’s disc slot licking its...
It's in the game
Sony’s putting that new FIFA 18 deal to good use, launching a new advertising campaign that claims the PlayStation 4 is the best place for sports. To be fair, when you’ve got exclusives like MLB The Show 17 and Gran Turismo Sport in your arsenal, that’s kinda hard to argue against. The clip also includes NBA 2K18 but is...
Will run on TV, online, and in cinemas
What madness is this? Sony's actually going to advertise the PlayStation 4 Pro on television and in cinemas, with its big Horizon: Zero Dawn commercial spotlighting the supercharged system. This commercial will run all month across Europe, and will presumably air during the many Champions League matches that...
Earth is ours no more
Sony sees Horizon: Zero Dawn as its next major first-party franchise, and so it's started work advertising the PlayStation 4 exclusive alongside the onset of the New Year. This commercial aired during the PlayStation-sponsored Fiesta Bowl overnight, and is a fairly well executed riff on the 2017 celebrations. Expect this game...
Why not, right?
Fans of Gogglebox – the bizarrely popular British television show which shows people watching, er, television – will be in for a treat this evening: Sony has bought the entire first ad block during tonight's episode on Channel 4. According to a press release, it will use the time to run a live Twitter competition, while showing...
X marks the spot
Remember that post we made about Uncharted 4: A Thief's End advertising hoardings surrounding the Champions League semi-finals this week? Sony has now confirmed that its plotting its largest ever marketing campaign for Naughty Dog's latest – well, in the UK at least. The latest issue of MCV outlines exactly what it's got in store:...
Sony starts unprecedented promotional push
Sony is backing Uncharted 4: A Thief's End hard. The platform holder – often criticised for not promoting its first-party games – is blowing its entire budget on Naughty Dog's next big game, plastering the PlayStation 4 exclusive on London buses and around football stadiums. While we don't have a pic of...
Vehicles to surpass metal gear
There's the odd ad every now and then where video game publishers will unite with companies to advertise something that never fails to surprise. Among many examples, Konami is no stranger to this with the Metal Gear franchise by promoting Doritos and a Japanese energy drink. Nintendo has even teamed up with...
On the twelfth day of Christmas
We can’t hear the Twelve Days of Christmas without thinking of Eric Cantona, but this is the curse that’s been cast upon us as Manchester United fans. This new PlayStation 4 commercial attempts to bring some fresh lyrics to the mix, but we’re not really feeling it. Five points for effort, though, we suppose...
Sony’s latest console may be selling better than any other system on the market right now, but that doesn’t give it an excuse to get lazy this Christmas. With Microsoft lining up more November marketing partnerships than we can count, the platform holder will need to ensure that it has some PlayStation 4 commercials of its own to...
Apparently it's working
The PlayStation 4 is selling like hotcakes – this much we know. However, a much more interesting discussion can be had around how the console has managed to maintain this market dominance. Some argue that the PS4's lower price point has been instrumental in its success, while others point to
You may have forgotten amid the hustle and bustle of the PlayStation 4’s launch, but Gran Turismo 6 is due out next week around the globe. With no next generation consoles due out this year in Japan, the simulation racer is getting a big push in developer Polyphony Digital’s home nation – and that includes this quirky commercial...
Fusion of fours
If you happen to spot a clip of Killzone: Shadow Fall while watching Hollyoaks next week know that it’s part of a massive promotional campaign Sony’s running on Channel 4 in the build up to the PlayStation 4’s UK launch. The Drum reports that the platform holder has teamed up with the broadcaster to create a sequence of short...
The best place to play
Hadouken Cabs weren’t messing around when they promised that their taxi service knocks the competition out. While last week’s teaser trailer for the fictional cab firm hasn’t culminated with a shiny new Street Fighter announcement, Sony’s primary European PlayStation 4 television campaign is still pretty cool...
Platform holder unfolds new ad
Tearaway is a killer-app. The imminent Media Molecule papercraft platformer may have got lost in the shuffle of the next generation excitement, but the PlayStation Vita exclusive is shaping up to be one of the system’s best games. Fortunately, the platform holder does intend to promote the title on television, with...
You may need to pinch yourself, but Sony has released a second PlayStation 4 commercial for the North American market. Much like last month’s ‘Perfect Day’ spot, this is a live-action advertisement, focusing on the upcoming Killzone: Shadow Fall. We reckon that it’s cheesier than a Margherita pizza, but we suppose that...
PlayStation fans rightly give Sony a lot of stick for not marketing its products particularly well, but many overlook the incredibly strong social network presence that the platform holder has. While it may focus on hardcore gamers, the PlayStation Blog is one of the most effective promotional tools in the industry – and it’s...
The hares and the handheld
We never, ever tire of Japanese commercials. Last year, Sony opted to promote the crystal white iteration of the PlayStation Vita by releasing a video of local celebrity Shigeru Matsuzaki singing about it – and now it’s followed up with a spot showing statues playing games such as Final Fantasy X HD Remaster, God Eater...
You're going to reap just what you sow
We’re exactly a month away from the PlayStation 4’s launch in North America, so it’s time for Sony to kick the marketing wheels into motion. It may have sold out of pre-orders earlier in the year, but awareness is pivotal to the success of any product – and the platform holder intends to generate that...
PlayStation All-Stars Battle Royale may be deader than Sir Daniel Fortesque, but that’s not stopping Sony from partnering with Coca-Cola for PlayStation All-Stars Island – a co-marketing endeavour between the platform holder and the soft drinks giant for iOS and Android devices. Yes, you read th
The circus master of games
To cap off an exciting evening of E3 announcements, Sony has released a brand new commercial for the PlayStation brand. The advertisement – which leaked almost word-for-word earlier in the year – shows an enthusiastic ringleader with slicked back hair walking into a theatre of activity. You’ll spot a number of famous...
It only does settlements
Remember the hullabaloo surrounding Kevin Butler late last year? It emerged that Sony was suing the character’s actor Jerry Lambert after he appeared in a Bridgestone commercial playing on a Nintendo Wii. At the time, the platform holder claimed that the advertisement caused “confusion in the market and damage to...
Shades of grey
The controversial Bridgestone commercial featuring Kevin Butler actor Jerry Lambert was aired three days after the star’s contract with Sony expired, according to a story on the Hollywood Reporter. However, the performer was bound by an “exclusivity clause” that prevented Lambert from providing his services to competing video...
VP of Legal
Sony has responded to reports claiming that it is suing Bridgestone and advertising agency Wildcat Creek over a commercial starring Jerry Lambert – the actor famous for portraying Kevin Butler in a slew of different PlayStation commercials. In a comment released to VentureBeat, the publisher’s senior director of corporate...
The next time you criticise the Xbox 360’s dashboard for being inundated with advertisements, you might want to stop and count your blessings. Sony has patented a new interactive commercial scheme that shows users playing branded mini-games on PlayStation consoles. The patent flags the DualShock 3 controller, PlayStation Move motion...
Sony has revealed its latest PlayStation Vita commercial for Japan. The campaign – which was teased earlier in the week – shows local celebrity Shigeru Matsuzaki strumming an acoustic guitar while a Crystal White PlayStation Vita obscures his face. The commercial then closes with the tagline “it’s getting interesting”, which boasts a...
Take a shot
Have you ever wanted to fire a real machine-gun? Well now’s your chance. In order to promote Eat Sleep Play’s upcoming car combat reboot, Twisted Metal, Sony’s pointed an M249-SAW at a real-life version of Sweet Tooth’s truck. All you’ve got to do fire it is visit ShootMyTruck.com and hit your space bar. Seriously. The...
It's still a little bit too early to start wondering where the PlayStation Vita billboards and TV commercials are; it's only January after all
The good news is that the marketing campaign is coming, and, in the UK at least, Sony's aiming big. Speaking with MCV, SCE UK's marketing manager, Mark Bowles, revealed that the platform holder is planning the "biggest campaign" in the brand's..
Eccentric PlayStation executive Kevin Butler's spent the best part of a month celebrating gamers as part of Sony's Long Live Play initiative
But with Thanksgiving behind us, that's now come to an end. In a final video, Butler has saluted everyone, and released a montage of the campaign's best bits along the way. If you want to catch up, check out the suit's official YouTube channel through here..
Top titles get coverage
With Uncharted 3: Drake's Deception out last week, every other Sony PS3 title for this year supports PlayStation Move. Pretty impressive stuff, and something PlayStation wants to publicise with a £2m marketing campaign intended to shout about the motion controller this Christmas. Sony Computer Entertainment UK's product...
Sony likes splashing out on expensive truck liveries
A couple of years back it bought up some God Of War III advertising space on a couple of lorries, and now the platform holder's giving inFamous 2 protagonist Cole MacGrath a ride around mainland Europe. These trucks will be touring the Czech Republic, Slovakia, Germany, Austria, Switzerland and France over the coming months, so if you're in the..
It's not entirely unprecedented for Sony to market key PlayStation 3 exclusives with custom Slurpee cups
Remember Kratos' Fury? With no God Of War this year, Sony's turned to LittleBigPlanet 2 and Killzone 3 for their yearly PlayStation-branded iced drinks partnership. Each limited cup includes a promo card which can be exchanged on the Slurpee website for goodies, including strategy guides,..
Up until mid-way through this generation, Sony's marketing strategy for the PlayStation revolved around creating some kind of classy, otherworldly brand image for the platform
After taking a caning from Microsoft and Nintendo's "no-nonsense" advertising, Sony's switched to more generic campaigns with the fake PlayStation exec Kevin Butler in the US and "The Game Is Just Start"..
With Microsoft about to launch their Kinect camera in under a week here in the UK, Sony's launched a £14million PlayStation Move advertising initiative to counter the "controller-free" hype
Sony's formed partnerships with Channel 4, Disney, Nickelodeon and more, and will also sponsor Cineworld and Odeon's Kids Clubs. The ad campaign will build on strong sales in the UK, with Sony already touting..
Will have sold 500,000 Moves in UK by Christmas
With six days before Kinect for Xbox 360 lands in the UK, Sony has kicked off a high-profile advertising campaign for its own motion controller across the country. Sony's spending £14m to reach three major audiences: families, social players and core gamers. It's formed partnerships with Channel 4,...
"This is a button," Sony's latest PlayStation Move promotional website smugly acknowledges
Y'see, the PlayStation Move has buttons, and Sony think that's a pretty big deal for motion control gaming. The yaybuttons.com website is clearly aimed at Microsoft's controller-less solution. It's all tongue-in-cheek and pretty good fun. It all depends on your personal interpretation, of course. Personally,..
When Sony announced they were taking a Kevin Butler-esque approach to their latest PSP campaign, we were a little concerned
The PSP's aiming for a younger audience, and we just didn't think the Kevin Butler approach was going to work. Turns out, with Marcus "PSP" Rivers, they've sort of nailed it. There are a ton of adverts to check out over on Marcus' YouTube page, but we've embedded our..
Kevin Butler - Sony's faux vice president of various departments - has been one of the best things to come out of Playstation marketing since crying babies
Today he's back, as the "VP of realistic movements". This is a Playstation Move centric ad from SCEA and, frankly, it's brilliant. As all the Kevin Butler commercials are. You've gotta dig the way he totally flames Microsoft's..
The European commercial for God Of War III was semi-awesome
But this American GameStop commercial takes the biscuit. It's promoting the GameStop exclusive "Phantom Of Chaos Skin" and features the Chimera-thing from the demo. Talking in a ridiculous manner. Sigh. "Woahhhh - hisss-is that your new outfit Kratossss?"
Sony are going to actually promote Heavy Rain as a product. On the television. Blimey! Sony, television, advertising? Who'd have thunk it, eh? That advert sticks with SCEE's "Start" tag-line, still not as good as the "Only Does Everything" commercials in America, but the more serious tone probably fits this game better than a Kevin Butler comedy.
If you have no real attachment to your old UMDs, are a new PSP buyer, or have made the switch to downloading your PSPs games - we think you should absolutely get a PSPgo
We know people like to moan and moan about the system, but we love ours. It's super small, has tons of space on board and is a lot more comfortable than current PSP models. In fact, the only issue as far as we're concerned, is the..
So, apparently Japan is hitting Final Fantasy XIII saturation point now
The game's out in like, just over two weeks, and Japanese presence is ramping up to "big cultural event" point. As evidenced by this advertisement for Elixir, a Japanese beverage. Dude! Sales predictions, anyone? Remember, the demo pushed PS3 sales through the roof...
Don't you just love Japanese adverts? "Non-stop climax action - BAYONETTA
" We love that little Playstation 3 ident thing at the end aswell. Brilliant. It's going to be interesting how the spread of sales for Bayonetta actually turn out — with the XBOX 360 version scoring a 40/40, two marks more than the Playstation 3 version due to performance issues. Surely, the Japanese contingent won't..
This is an advert for Gran Turismo PSP in Japan
It features rather nice looking - presumably expensive - cars scratching each other. If you're into cars, this probably makes you feel sick or something.
Sony used to have a massive PSP billboard in New York's SoHo that got taken down
They've now replaced it with a slightly smaller PSPgo, which is totally cool because, well, the PSPgo is smaller than the original PSP.
Check it out everyone
SCEE are still continuing their marketing push. There's been a tremendous marketing effort from Sony worldwide since the launch of the PS3 Slim, and Uncharted 2: Among Thieves is, in many ways, Sony's crown jewel. The British Uncharted 2: Among Thieves ad follows the theme of earlier PS3 advertising in the UK, and while we're not sure it carries the same kind of panache..
Well it's been a long, long time coming, but we're finally posting about Playstation 3 topping sales charts with some conviction
According to predictions from EEDAR analyst Jesse Divnich, the Playstation 3 will top the American hardware sales charts for the USA with Sony's system occupying 400,000 (blimey!) units in the period. Their data suggests that the Wii and XBOX 360 will round out the chart..
Remember those really awesome Playstation 3 adverts from a few months ago? Well Sony are still pumping them out
This version of the advert (captured off screen) deals with the subject of games. We have two words for you; "Mon-Tage".
We like gothic
We really enjoy surreal imagery, in a subtle but frightening way. Call us sell-outs but it's why we're fans of Tim Burton movies. Still, these Chilean Playstation 3 adverts are step too far towards the bonkers for us. We're not denying the imagery is fantastic it is — our question lies with how this stuff actually helps to sell Playstation 3s? In the embedded image above you see a..