Superhero Adventure Dispatch Projected to Hit Three-Year Sales Target in Three Months 1

Developer AdHoc Studio has shared that its debut game Dispatch is seriously outperforming its sales expectations.

As reported by Gamesindustry.biz, the episodic adventure game, which combines workplace comedy with superheroes, is projected to hit its three-year sales target in its first three months on the market.

While we don't know what that target actually is, we do know the game has sold over one million copies since launch.

According to SteamDB, the game reached an impressive peak of 220,060 concurrent players when the final episodes released last week.

That three-year target was a "bull case" scenario for the studio, but it looks set to achieve it several times faster than expected.

"So the bull case in three months... We were confident that people would like it," says executive producer Michael Choung. "I think the degree to which it would be successful is something that I certainly didn't anticipate."

AdHoc Studio has also said it's vindication that the episodic model can work.

Choung says there was a lot of internal discussion about how to approach the release model of Dispatch.

"Like, should we do it this way? Should we release it all at once? Conventional wisdom told us we absolutely shouldn't have done what we've done... I think it's absolutely proven itself. I mean, it's not like we're not inventing anything. This works for television shows for the last 70 years or so."

In our view, a lot of it will come down to execution on the episodic model, rather than the model itself. Dispatch released two episodes per week for four weeks, and did so without issue.

By comparison, a lot of episodic games in the past have been inconsistent in both quality and scheduling. However, Dispatch seems to prove that it can work when done the right way — though, obviously, the game needs to be good too.

It seems to be a huge success, then — have you been enjoying Dispatch? No spoilers in the comments section below.

[source gamesindustry.biz]