Call of Duty: Black Ops 7 Is UK's Number One, But It's Struggling Against the Competition 1

Call of Duty: Black Ops 7 was always going to sell well enough to top the UK's physical games chart at launch, but it seems it might not be performing quite to the degree you might expect.

While the game is currently number one, it's actually had a smaller launch sales period than its closest competition, Battlefield 6.

That's according to The Game Business' Chris Dring, citing data from GfK (which tracks UK game sales):

Perhaps more damning, Black Ops 7's physical launch sales are significantly lower than last year's Call of Duty: Black Ops 6; Dring says it's down 61 per cent.

Now, physical sales are generally trending down as adoption of digital games grows, but the difference between 2024 and 2025 isn't likely to be particularly big, meaning that 61 per cent downturn can't be hand-waved away by digital.

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Steam's concurrent user count for the game has also been underwhelming; those keeping track say the game reached a peak of around 86,000 players, while Black Ops 6 peaked at over 300,000.

It's worth noting that SteamDB's page for Black Ops 7 now has a conspicuous lack of the usual charts people use to view player counts, suggesting perhaps that Activision has somehow removed the data.

Also interesting is this post from the official Call of Duty account. These posts typically hype up early sales numbers, or player counts, or any remarkable achievements and milestones — all of those things are missing:

When taken together, all these data points suggest Black Ops 7 hasn't seen the success we usually associate with Call of Duty. It's difficult to say whether the iffy campaign, use of AI art, or something else is to blame, but it appears the game is underperforming.

Here's the latest UK top 10 in full (physical sales only).

UK Sales Charts: Week Ending 15th November, 2025

  1. Call of Duty: Black Ops 7
  2. EA Sports FC 26
  3. Mario Kart World
  4. Pokémon Legends: Z-A
  5. Battlefield 6
  6. Donkey Kong Bananza
  7. Ghost of Yotei
  8. Minecraft (Switch)
  9. Mario Kart 8 Deluxe
  10. Hogwarts Legacy

[source x.com, via resetera.com, x.com, x.com, steamdb.info]