Sony Joins Forces with Japanese Influencer Mumeixxx to Promote PS5

Ok kinda scary looking and weird to me but whatever your into🤷

I find it very hard to believe that if you've nearly made it into 2026 without buying a PS5 then this sugar overdose of a trailer is going to convince you.
There is only one thing left that'll convince anyone to take the plunge and that is GTA6.

I was hesitant to upgrade to PS5 but Mumeixxx has convinced me to do so.

I'm not familiar with the person since i rarely use tiktok.

But i'm surprised Sony still put some effort on promoting PS5 in Japan. It feels like a big chunk of Japanese gamers only care about Nintendo and mobile games these days.

@Czar_Khastik "I was hesitant to upgrade to PS5 but Mumeixxx has convinced me to do so."
I was hesitant to keep my ps5 but Mumeixxx has convinced me to sell it as soon as i possibly can 🤣 jk jk

@Kidfunkadelic83 I would urge you to buy it back because MindsEye Remake is imminent to be announced in the yet unannounced State of Play.

wow those cute girls have some really big.....eyesacks xD

I don't want to live on this planet anymore 😐

@Czar_Khastik just put my order in for 5 more PS5s on this news alone. I will still be installing my game of the generation on them all tho, pet the doughnut.

TikTok and over exaggerated facial expressions told me everything I needed to know about why this holds none of my interest.

Never heard of this person. But I’m sure she can “influence” those who follow her to get a PS5. Some people listen to TikTokers more than they listen to their own family.

After careful deliberations on a response to this incredibly insightful information that was disseminated through these videos, I feel that the only pertinent reply is... "lol wut"

I don't use this word lightly... I'm a grown up from last century...

.. but ...

CRINGE.

Going for easy influence on children with TikTok cringe. Keep it classy Sony.

@get2sammyb Interesting. I thought they maybe wanted to signify that they played through multiple nights without sleeping. Because PS is just that good xD

@LifeGirl I agree, unless there is IPs or something that interests people, why would they need some other people marketing to tell you about it. The social media platform sure, but the format and what is shown I mean. They can try I guess, she has what she can work with to promote.

That and the brain of some 20 somethings, yet "some" of us 20 somethings that grew up with consoles do have a brain, those that never had a console well that's a different story. There is also those who use the internet for what it's good at of information storing/sharing and the people who do that stuff very well (that percentage of people watch/read/appreciate/ask the right questions and get those answers) not social garbage but it is what it is.

Besides just anyone just going to TGS and just showing off whatever interests them too I guess. Then a Sony deal.

They might as well just show photos with the booth babes at that point. XD

Obviously having other 'celebrities' or whatever to market with is fine but by how much do people buy something because they marketed it or 'they must have one' or some other stupidity people think about, who knows it likely happens.

Even the tv shows to games, I mean, they can try and people focusing on just the tv shows/movies is fine for those IPs, merch, etc. but what percentage does Sony think will go 'I like the tv show, you know what I'll go out of my way and spend $500+ (currency relevant to each) for 1 game they saw a tv show on' not everyone who watches a tv show/movie reads the book afterwards, or plays the game or any other source material compared to the adaptation, a certain percentage but not a lot even if other times 'a good enough small audience' wouldn't be enough for them but in other cases it is. XD Not just because of the console/game entry compared to a streaming service/book price being lower either.

That or I guess even people that own a PS5 yet play COD/FIFA/others and don't have the 1st party games yet either. They likely see the advertising in some places. Those that just get 3rd parties likely stick to what 3rd parties they get (not just the COD/FIFA types I mean anyone that bought a console for a 3rd party game and never bought a 1st party game before as that does happen and PS5 being the default console too in many minds).

That aside yeah, those not able to by price sure, but those of us not interested are either 'waiting' for a game or hardware to interest us or just not interested at all. Do other hobbies, seeked retro games, happy on our PS4/Xbox One/Switch, etc. playing or buying whatever, using the PS4/Xbox One for DVDs/Blu-rays, streaming, whatever the case then gaming/MTX/DLC, etc. purchases.

I think marketing with other people to other audiences is fine but it's also pointless. Socially sure, or just branching out to others, but audience conversion, I mean, whatever they expect to happen I guess.

I mean if it was like saying hey this person features in a game as a collab not just a marketing deal then sure but I assume there isn't.

Part 2:
A Mumeixxx console, or skin or whatever animation or something, not just a console ad.

I mean even the Fairbahn Films (Aussie skit duo) ad for GT7 made me roll my eyes.

Regardless of them having PS4 games in a game store skit video (maybe Sony staff saw that and thought sure GT7 ad).

I mean like saying hey there is a new ABK48 game or something like they did with the PSP game/model of the PSP sure.

But otherwise just simple 'use this personality' to market for us to get people interested because 'hey I didn't know this console exists as I focus on other things/wasn't marketed it before or wasn't interested before but now I have to get one because this person is marketing this and must think it's good, I have to get one for marketing, social, other reasons' without directly saying/thinking it out loud then yeah it sometimes works but not by much I assume. XD

But then again anything is possible with some people or generations no doubt. SIgh.

That and that 1 game/console purchase and never selling it is enough for a company I assume (that or besides the COD/FIFA types or the ones that buy Indies/AAA discounted and stick with a console long enough) even though like with the Wii it's not like Sony can get enough people to be that convinced and 'convert' to being gamers then fad chasers or any other types out there that experience something and move on not stick around to be part of their ecosystem compared to those they keep with them and those they push away to other console makers or retro consoles, or other hobbies and quit gaming too.