One potential danger with Sony’s thriving PlayStation business right now is that its audience is ageing, and younger players seem less enamoured with consoles than in generations past.
Kids are, by and large, happy playing the likes of Roblox and Minecraft on tablets or cheap laptops, and don’t have the same appetite for consoles like those of you reading this article may have had.
It’s something the platform holder needs to be thinking about, and speaking as part of an investor briefing, PS Studios boss Hermen Hulst had some interesting thoughts about the manufacturer’s approach from a first-party perspective.
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“We have franchises that appeal to a range of different player segments,” he explained.
“Horizon is a good example, it has been very popular with female players; Astro Bot, from our lovely Team ASOBI in Tokyo has been a hit with children and adults alike.”
But Hulst continued that the company is hoping to bring new players in through cross-media initiatives, and he made some interesting comments with regards to anime.
“We continue to drive engagement with the PlayStation ecosystem and brand by bringing our franchises to new formats, film, television, and anime,” he said. “Anime in particular is appealing to key younger audiences, so that’s going to be very helpful for us.”