Ex-PlayStation Boss Says Sony Has Never Really Seen Nintendo As a Rival 1
Image: Push Square

Shuhei Yoshida knows a thing or two about PlayStation: until his departure earlier this year, he’d been with the company since its inception.

As he continues to chat about his career with different corners of the Internet, he’s popped up on the Nintendo-focused Kit & Krysta podcast, and he’s shared a little intel on how Sony views its Japanese rival internally.

“Inside Sony, even when they do business analysis, Nintendo doesn’t show up,” he revealed.

“So there’s a competition between PlayStation and Xbox, but somehow they don’t include Nintendo. [It’s] not that they’re ignoring Nintendo, but that they don’t necessarily feel Nintendo is competition because Nintendo is covering a different audience.”

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Yoshida explained that Nintendo has traditionally targeted younger players, and that Sony is actually happy to see successful systems like the Wii and Switch release, because the company believes those consoles are growing the overall sector, and there’s an opportunity to transition users to PlayStation as they get older.

The executive did clarify that there’s huge respect for Nintendo within Sony, and he added that the Japanese office has a much different view on the situation specifically.

“In Japan, Nintendo is hugely strong, and Xbox almost doesn’t exist,” he added. “It’s all about Nintendo versus Sony. So PlayStation people working in Japan see Nintendo clearly as competition, but outside Japan PlayStation people clearly see Xbox as a primary competition.”

It’ll be interesting to see whether this outlook evolves over time. Obviously, with Xbox increasingly embracing multiplatform publishing, it’s not quite the rival it once was. Meanwhile, the more powerful Switch 2 could potentially steal customers away from the PS5.

We obviously don’t work for PlayStation, but the way we see it is like this: all entertainment is competition. When people are spending their time and money on Netflix, iPhone, PC, Disney +, Instagram, and Switch 2, then that’s all time and money they’re not investing into their PS5.

So in a way, Sony has more competition than it’s ever had, and it’s coming from everywhere these days.

[source youtube.com, via mynintendonews.com]