Sony iSIZE Acquisition

Sony has today announced it has entered into an agreement to acquire UK-based company iSIZE, which specialises "in deep learning for video delivery. iSIZE builds AI-powered solutions to deliver bitrate savings and quality improvements for the media and entertainment industry," the firm explained. The cost of the buyout isn't revealed due to contractual commitments.

The acquisition is designed to provide Sony with "significant expertise in applying machine learning to video processing, which will benefit a range of our R&D efforts as well as our video and streaming services". PS Plus Premium currently provides the option to stream PS3 games, and recently members of the top tier gained the ability to stream PS5 games.

It seems this purchase will aid Sony's efforts in this field. An SIE blog post said: "Founded in 2016 and based in London, iSIZE has a team of talented engineers and technical experts who have developed a suite of software solutions to optimize video. For example, the company built an AI-based perceptual preprocessing solution that allows conventional, third-party encoders to produce higher quality video at a significantly lower bitrate."

You can learn more about iSIZE on the company's website. What's your reaction to this acquisition? Share your thoughts in the comments below.