In Taiwan’s capital specifically, the manufacturer’s letting fans get its costumed claws on the game in its Sony store, while there are multiple photo booths and promo stations scattered around a surrounding shopping centre with the Limited Edition console and its Collector’s Edition statue on display. Outside the mall is a New York-style Daily Bugle newspaper kiosk, while just around the corner is an awesome life-size statue of Peter Parker and Miles Morales.
We were also taken into a nearby Adidas store to check out the game’s promotional sneakers, and amusingly, just as we were walking into the shop, we spotted one fan purchasing a pair. To be fair, they do look really nice in the flesh, but you’d probably need to wear plain outfits with them because they are quite bold.
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A few subway stations away, near Zhongxiao Dunhua, the manufacturer has installed a giant 3D billboard ad featuring the game. It’s one of several around the world, as the manufacturer looks to break sales records with the sequel to one of its best ever selling games.
In fact, as you’d expect, there are promos all around the globe for Marvel’s Spider-Man 2 right now. For example, in Barangaroo – the most Australian-sounding city ever, eh? – it’s erected an upturned truck, which is being held in place by a bunch of Spidey’s webs. And in the UK, the game’s been plastered all over the London Underground.
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