Sony may be frustrating beyond belief at times, but when it’s got a big game in its portfolio, you can bet your bottom dollar it’s going to make sure you know about it. Final Fantasy 16 is the next major PS5 console exclusive on the horizon, and with the release of today’s demo, the marketing onslaught is well underway.

This unique London bus livery, spotted by Square Enix’s assistant marketing manager Jason Psarras, is plastered with the game’s awesome key art, along with the PS5’s logo and slogan. We’re going to assume this is a collaboration between the two juggernaut organisations’ marketing teams, and we suspect it may just be the beginning as the title nears its 22nd June release date.