Sony Capitalises on PS5's Huge Japan Sales with Hype Software Montage

Looking forward to Loop8 summer of God's, game looks amazing art style wise.

Gotta love the Japanese gaming culture when a music video like this shows up. It's a bit sad when western audiences can't have similar fun videos.

Words fail to describe how awesome this is,, so just put your hands in the air.

@mwatcher Ikr? Western commercials look very boring in comparison

@MacRider Last time playstation commercials excited me was when they still had Kevin Butler.

@GreenRanger521 Unfortunately the Kevin Butler ads came to an abrupt stop when the actor playing KB himself appeared in an advert where he would advertise the Nintendo Wii in a style incredibly similar to how he was advertising the PS3 in the PlayStation ads. I'm sure you can imagine that didn't go down well.

@mwatcher Cheesy AF though 🤣

Now that was a good advert! Jap Rap is a genre I didnt know I needed till this advert

@BeerIsAwesome I remember that whole situation so yeah. Sad that it had to come to an end but the best things never last.

I love PlayStation's Japan marketing, always fun to see what ways they sing about the latest line up of games

PS marketing in Japan is a whole other thing than the West. This is fun and makes me want to play things. The western ads make me feel depressed and and needing to prep to enter a void of despair and suffering. I really just do not understand how most people in the west enjoy what they do....

@NEStalgia
Pretty much reflected in Japanese and Western games too. It’s not just a cliche that most western games are various shades and character of brown.

@thefourfoldroot1 yep. I don't know how it's possible to be from the heart of western culture but not understand anything about Western culture at all, but that's me... I simply don't understand Western culture, and I'm fairly certain it's a totally different culture than even just 30 years ago, but I don't know how it changed and nobody seems to notice...

@NEStalgia
It pretty much changed when the internet and social media allowed the ignorant but determined to have a louder voice than anyone else. Definitely a different world to that of 30 years ago.

@thefourfoldroot1

At this point it is extremely cliché actually. I very much enjoy the creativity of Japanese titles but that western games are colorless and brown is just not true.

Last year we had Horizon FW, OW2, Stray, TMNT, Neon White. Fortnite has never seen the color brown in its existence.

And last years biggest Japanese game was Elden Ring! Conflating call of duty and skyrim across all of western gaming is just lazy to me

@Arminillo
I meant in character as well as colour palette. But yes, there will always be exceptions to that too. Compared to Japanese games though (and we even need to differentiate there between those created for the home or western markets) there is a definite tonal difference in both respects.

@thefourfoldroot1 true that.... I miss when the people were in their own bubble in aol chat rooms. But when did the western entertainment market learn to costume only sadness and misery?

@Arminillo The color palettes have mostly improved, but the the tone and flavor of games is still 256 shades of gray. Horizon is a post apocalypse that opens with a "sad dad" trope, stray is a post apocalypse where robots emulating what was are all that left other than cats set in a Kowloon landscape being eaten alive (and that ending...) Neon white is not Japanese but intentionally it's set in a Japanese aesthetic, emulating their style on purpose, the characters even wear soumen masks. TMNT is a retro revival from that world of 30 years ago. That leaves basically blizzard who's always been one of the only studios with a fun, colorful aesthetic other than Diablo, and Fortnite which is a rare unicorn though generally aimed at kids, complete with toys. Meanwhile colorful and adventurous god of war became a gray and brown sad dad game, the creators of sly and infamous give us a serious Japanese medieval war epic, and FFXvi has gone grown grimdark age bloody for it's western target market. Bethesda gave us a cheery game... Wait, nevermind, false alarm, it's from Tango... Made in Japan, lol.

From soft is the exception for Japan like blizzard is in the west

@NEStalgia
It’s been that way for a while. Look at the movies that have won Oscars over the years, movies to slit your wrists too. Gaming used to be directed at kids and made by young people in their bedrooms, but they grew up sadly, and got pretensions. Games lost their joy in the west, the same way most kids have it beaten out of them in adulthood.