Sony has recruited Andrea Perez, a former honcho at Nike, to lead its PlayStation marketing initiatives. The ex-Global Vice President for Jordan Women’s will assume the role as Senior Vice President of Brand, Product, and Services marketing, where she’ll oversee campaigns relating to PS5, PSVR2, PS Plus, the PS Store, and much more. A pretty cool job, then.
“One of the things that makes Nike successful is the relentless pursuit of the voice of the athlete,” Perez told Adweek. “[Sony’s] marketing is focused on the excitement, joy, and emotion that gamers feel when playing their favourite games on PlayStation [and] there is no person around me in the team that isn’t thinking about the player first.”
While many enthusiasts would argue that PlayStation’s engagement with hardcore fans has fallen off a cliff over the past couple of years, its mainstream marketing efforts are still outrageously good – we imagine the organisation will have some pretty big things in store for God of War Ragnarok next month. And with PSVR2 right around the corner, it’s clearly an exciting period for the marketing team.