Embracer Group The Lord of the Rings

The ever-growing Embracer Group has announced another wave of acquisitions that sees it take ownership of The Lord of the Rings and The Hobbit IPs via Middle-earth Enterprises. It has also bought Maneater studio Tripwire Interactive, Teardown team Tuxedo Labs, the physical game publisher Limited Run Games, and the firm's first Japanese developer in Tatsujin.

Rounding the company's latest wave of purchases is accessory brand Gioteck, Swedish team Bitwave Games, and Singtrix, a team focusing on "vocal processing effect technology for karaoke, gaming, and equipment". The Embracer Group actually has a ninth acquisition lined up, but it's not able to announce this one just yet. What we do know is it's "another company within PC/Console gaming".

Owning Middle-earth Enterprises means Embracer Group now has access to "a vast intellectual property catalogue and worldwide rights to motion pictures, video games, board games, merchandising, theme parks and stage productions relating to the iconic fantasy literary works The Lord of the Rings trilogy and The Hobbit by J.R.R. Tolkien". It means the company now has a financial interest in Amazon's latest TV show The Lord of the Rings: Rings of Power, out on 2nd September 2022. It'll also now have a keen eye on The Lord of the Rings: Gollum.

The Lord of the Rings: Rings of Power Amazon

As for Tripwire Interactive, which has also developed the Killing Floor series, it sees the acquisition as a chance to increase production on every front. "Together we are going to be able to deliver more new Tripwire titles, more often than ever before, as well as ramp up the published titles," said co-founder and CEO Alan Wilson. "We look forward to creating a lot more great games that people will love to play."

Meanwhile, the purchase of Limited Run Games hands the team the chance to expand its reach and take on more physical projects. Embracer Group CEO Lars Wingefors said: "They’ve built a strong brand that resonates with players. We see opportunities for Limited Run to further grow their business with the Carbon Engine by bringing back classic games, and extend their footprint geographically through synergies with other companies within Embracer Group."


Of course, this is the same company that recently bought Square Enix's western studios. The buyout gave them ownership over IPs like Tomb Raider, Deus Ex, Thief, and Legacy of Kain. Other major developers under the company's wing include Borderlands studio Gearbox Software.

What do you think of this latest wave of company buyouts? Share your thoughts in the comments below.

[source embracer.com]