Italian football fans will be familiar with Piemonte Calcio, the long-time alternative to Juventus in FIFA 22 and previous EA Sports games. Juventus had been wrapped up by rival release eFootball, but that will change with FIFA 23, as the juggernaut series has reclaimed exclusive rights to the Serie A giant. This will result in all of the club’s latest kits and logos being replicated in this year’s soccer sim, as well as its iconic home ground, the Allianz Stadium.

But the partnership doesn’t end there, as ex-player Claudio Marchisio will join as a FUT Hero in FIFA Ultimate Team, while current striker Dušan Vlahović will serve as an ambassador for the outing.

“We are proud to return by EA Sports’ side,” said a chuffed Juventus bigwig, Giorgio Ricci. “The partnership with EA Sports goes beyond the concept of traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture, and lifestyle. We chose EA Sports to go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does.”

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