In an interview anecdote published by the Washington Post, chatty Xbox chief Phil Spencer has said that he trusts the likes of Sony, Nintendo, and Valve not to damage the gaming industry – it’s tech giants like Amazon, Apple, and Google that he’s concerned about. The conversation is, of course, shadowed by his company’s unprecedented near-$70 billion buyout of Activision Blizzard, which follows Bethesda the year prior.
“They have a long history in video games,” he said of the sector’s current major competitors. “Nintendo’s not going to do anything that damages gaming in the long run because that’s the business they’re in. Sony is the same and I trust them. Valve’s the same way.” Of course, all three of the companies that Spencer’s name-dropping have significantly shorter pockets than the trillion-dollar juggernaut that is Microsoft.
There’s nothing in the interview about exclusivity, but Spencer does allude to the possibility of series like Crash Bandicoot returning in the future – although he talks in more general corporate terms, like “adding resources and increasing capability”. There’s also chatter about Activision Blizzard’s well-documented workplace issues, which he’s confident will be resolved.
Earlier today, Sony released a statement on the situation saying that it expects “Microsoft will abide by contractual agreements and continue to ensure Activision games are multiplatform”. The exact nature of said pre-existing contracts and whether the PlayStation maker will get its wishes are still very much up for debate, of course – but at this point we’d recommend you expect nothing once this deal has closed in 2023.
Just WOW! Tencent seriously needs to hire this guy!
The likes of Apple, Google, Microsoft etc
"Hey everyone don't ruin the industry while we go and buy publishers".
Well that sure is some hypocritical BS.
Concerned about others damaging the industry. The man’s got balls ill give him that. On par with Tencent
"We're more concerned about Amazon, Google and Apple that we feel like buying them sometime in the future"
Lmao, another hypocrite statement from this slug, its Microsoft who's damaging the gaming industry with its wallet taking away from the competition in mass. Did Google do that when it came out with stadia? No!
The Garbage this guy comes out with just gets better and better
Basically he's threatening the smaller guys into not partnering with the likes of Google, apple etc
Yet it Microsoft that's the cancer to the gaming industry
This is beyond depressing and a typical soulless monopoly acquisition, but if it doesn't escalate further there may be hope for the industry.
MS never had that many exclusives. Sony has been delivering for 5 generations in a row. Consistently. Quantity and quality.
Even with Acivision, which was always a degenerate greedy company in the first place, they're still not gonna overpower Sony in terms of exclusives.
Doesn't diminish how big this is tho
It's like a T-rex that's worried another T-rex might eat some of the smaller dinosaurs it's currently feasting on.
To be fair, Sony did come into the industry with deeper pockets in the 90s and ate the smaller players like SEGA, so I suppose we should have expected this eventually.
This is definitely not a statement I'd expect from Phil at a time like this 😆 He is certainly a character...
That's rich coming from M$ Spendcer.
Is this an out-of-season April's Fool joke?
Microsoft don't really care about the xbox brand they care more about becoming the netflix of gaming. I bet all these publisher games on pc will only be available from their store or through game pass.
@Rmg0731 Tencent don't dictate its studios and publishers how to do business. Tencent trusts them to grow with the help of investment.
Disclosure: worked for a company that got investment from Tencent, about 10% os shares.
I've met scientologists more self-aware than this guy.
I like to so companies grow by innovation, by creating new IPs. Not by paying money to prevent others from being able to play games.
This is killing the gaming industry in general.
He has a point but it sounds kinda stupid after buying another company for nearly $70 billion 😂
Apple and Google are the two companies that keep the gates to the largest game market of them all: mobile. Microsoft is obviously envious. Probably they dropped their mobile ambitions after understanding that they've lost the momentum necessary to dominate this market.
Actually, to be fair, they are buying up all the worst companies. Maybe MS really are trying to clean up the industry a bit... nah, it's probably all just about money, power and control.
It's a good thing no tech giants are going around buying entire publishers.
"I trust Sony, Nintendo and Valve to not damage the video game industry. Anyway, I'd like one Bethesda and Activision Blizzard please"
@Old-Red how long do you think it will take to turn a profit from all these acquisitions?
I think a long long time.
He's beginning to sound like Boris Johnson, believing his own boll*cks. Nintendo and Sony are naturally businesses first and foremost, are in this to make money and have the minimum respect required for gamers to be able to function properly and have a loyal fanbase, but what sets them apart is the constant innovation they bring to the industry.
What has MS done other than introducing a solid template network infrastructure for social gaming? The Kinect? Which they only really developed as a precursor to the GaaS subscription model, and all-in-one-box access to all media so we're locked into their infrastructure. And now they're busy buying not just studios but entire publishing houses, Disney-style, in order to dilute the market for gamers and fracture access to all content mirroring current TV media and its myriad subscriptions.
No wonder he's calling out those other huge companies with billions to burn as no doubt they'll have seen what MS are doing and will be busy drawing up plans to tie-up other publishers and bring them under their umbrella.
Nintendo and Sony aren't trying to damage the industry, they're trying to be sustainable. MS is the one spending way beyond what it makes in the gaming section of the corporation using the financial muscle of the company as a whole, including subsidising GP to the point where it must be a loss-leader.
MS has set a precedent with the Activision acquisition that has sent a message to Google, Apple and others that if they want to compete as a streaming platform holders with no tradition in console manufacture or IP creation, they'd better start getting the chequebook out. The damage is done and MS threw the first punch.
Yay good to know Ms will protect gamers against those nasty companies that can harm the gaming industry and Phil is the knight hero of all gaming after being crowned saviours of Xbox for no reason.
Please stop with the BS
What IS this man on?!
He's just trolling us now.
It’s like that scene in Ghostbusters where they are pleading with the inspector not to shut down the generator. Microsoft have shut down that generator and now it’s a free for all in which every studio will now be thinking “how much would we sell for?”.
You can’t now come out and tell the other competition that they should be trusted when you yourself are buying out the competition that sells well on their ecosystems.
There’s now going to be a buying spree, it’s inevitable that this will happen not just by Sony but from Tencent, Google etc. it’s such a seismic event what has happened with this recent buy out that there’s now going to a be a race to who buys who.
There’s no going back from this
New headline: "Tech Giant that Bought Two Publishers in Two Years Cautions Against Tech Giants that Buy Publishers."
Give me some money, Hard-Drive.net. I did half your work for you.
@Integrity I mostly agree with you, except the part about the effect of the deal on other industry players.
Google is done buying game studios. Stadia was enough gaming for them, and now they want to sell it as a service to other businesses, rather than players.
Apple won't start buying game publishers. There's no point; they own the biggest game store on the planet in terms of revenue, and are also paying developers directly for presence on Arcade.
Even Amazon at this point had enough of buying studios. Year after year of failed projects will do that.
After all, game development is a high-risk business. Especially comparing to running online game store.
"You're either with us...or against us".
I bet he voted for Bush and Trump and Emperor Palpatine is his favourite character from Star Wars.
SONY NOT DAMAGE THE INDUSTRY!?!.
Do you want to take a look in the damn mirror Phil? The audacity of that smug, smirking clown never ceases to amaze me. Un-bleeping-believable!
It’s hypocritical but it’s true. I worry a lot more about the tech giants like Apple and Google than even Microsoft. At least they know what they’re doing when it comes to games, the others have proven that they absolutely don’t.
Perhaps Phil's realised that Apple and Google are the only ones to challenge M$?
Ever since the diabolical failure that was Windoze Phones - I remember Balmer burying Apple and Google 'phones' in a mock funeral? Look how well that turned out. Perhaps he thinks that M$ could easily be dethroned by the ever bigger fish?
'I trust the seals', said the shark.
Phil is worried about others damaging gaming???
All he does is buy the biggest game franchises and sitting fat right on top of them
@Ashina Apple is actually bigger/richer than Microsoft, amazingly.
Such a slimy hypocrite.
As I said before the man is a puppet master. He is throwing that out there so Sony doesn't consider a retaliation by sublty suggesting they are not each others' competitors.
Sounds more like he's afraid while he works at gobbling up everything for GamePass right under the industry's nose.
I mean, Apple is more in the mobile ballpark, Google Stadia failed and Tencent is not as big a threat as Microsoft at this point. Gurantee though the Xbox fans will think he is good ol' good guy Phil trying to help everyone. What a damn hypocrite.
Fortunately the CoD/Activision buyout might not affect Sony at all in the end. Turns out Deviation games has been working on an online shooter for Sony for over a year. And they are made up of the founders of TreyArch, the developers of the CoD Black Ops games.
I am on medication for Autism, Neurological Disorders, Epilepsy and Depression. But hell, I want some of what Phil is taking, it must be a frigin' incredible mental release.
@viktorcode precisely. Buying publishers is the new buying studios. Want to avoid failing developing games, buy a publisher with a portfolio of games with high profiles and established franchises. EA, Ubisoft, they're all up for grabs now. No-one is off limits or too expensive.
@Col_McCafferty Sony execs must all have red heads now hahahahaha
I think they are buying publishers. No benefit to us, but I understand. They are forced to.
So much salt here. Phil is like Kobe Bryant on LAL back in the day. You hate him but if he was on your team you'd be ecstatic. As for his comments, he's right. Facebook was reportedly seriously interested in acquiring Activision. I'm sure they would make good use of them right? Nope. Also, Phil has just said he wants AB to work on classic games from their portfolio. This would not have happened if that acquisition hadn't taken place. Plain and simple. I do get that PS fans are pissed about this deal. Glad I'm not a console loyalist.
Phil spencer is a idiot.wtf is he talking about.you are the ones whos destroying the gaming industry.try to takes big companies at Sony but every generation PlayStation always kicking x box ass.phil spencer should of started on liar liar.not jim Carrey.word upson
@gollumb82 Kobe had talent, Phil just whines to the higher-ups within MS until they get out the cheque book and buy him a new 'toy'. He's just a whale on a pay-to-win scheme. There's nothing special about that whatsoever.
And you accuse us of being fanboys!
Colonel, quote the part where I call anyone here a fanboy 🙂
This guy just shows more and more how much of a hypocrite he is. He's worried about other companies ruining the industry but is perfectly fine buying up 2 publishers in 2 years because his own studios can't make great games themselves. How is it healthy taking multiplatform companies and forcing them exclusive? Anyone who is a fan of this is a complete moron.
@gollumb82 Good lord you are dense but that is a great analogy considering Kobe could never win on his own and had to buy up the best free agents to compete and win his championships.
@gollumb82 You didn't need to explicitly say it but anyway, you keep on worshipping Uncle Phil. Plenty on here can see through his BS.
Phil Spencer to me is like gaming's Voldemort.
Nobody ever won on his own. Not even Jordan. As for the dense part, I'd rather stick to a civil discussion. I have an Xbox and Playstation so I'm in no camp really.
I was going to come in and say something about hypocrisy but it's been covered here.
Phil, you and your company have been defending a harasser these past few days. And therefore you are guilty of damaging the gaming industry. Please shut your mouth forever.
@gollumb82 Sorry, I don't mean to be rude but this is just not healthy for the industry and shouldn't be praised. I wouldn't want Sony and Nintendo doing the same thing and consolidating multiplatform publishers. It's just terrible business and shows that if you can't compete normally just buy out the competition using outside cash.
That said Jordan never went after free agents like Kobe did. He had amazing help but it was very different back then.
@gollumb82 Well if MS get their way, one day you will only need one of them.
I’ve said it before and i’ll say it again, biggest hypocrite in the industry.
F*** Phil Spencer.
@Old-Red You've kind of touched on the truth a little with "worst companies"
Bethesda were struggling to find a way forward, and Activision were in such a state that they were desperate to be bought. They were sinking hard. Give this a read: https://venturebeat.com/2022/01/19/activision-blizzard-wanted-to-sell-so-it-approached-microsoft/
There's no guarantee that MS can go buy another big publisher next year.
Mainly because the publishers might just not want to be bought, and also because the anti-trust folks will be looking at them very very closely now.
Unfortunately it doesn't look like this is going to stop. According to a new rumour as of today Phil now has his sights set on EA. The man isn't going to stop until he has the whole industry under his subscription. He's trying to prevent anyone from muscling in with his 'nice guy' act.
Before long there will be nothing left for the rest of the industry. He/MS are a much bigger threat than TenCent and they've got to be stopped. At this point there must be some legislation that would call this an unfair competition? I damn hope so, gaming is going to be destroyed if he is allowed to continue.
He is truly out of his mind to talk about entities potentially destroying the video game industry when he is the main culprit of such a thing. That or he thinks those hearing him are out of their minds.
That's a good point about Jordan. No worries, I'm not easily offended. Shocking these days, I know 😉 I get why PS fans are upset. I love many PS games myself, but as much as people hate Phil, I wish PS brass would finally grow a pair and... I don't know... Show their faces once in a while? I hope Sony keeps giving us great games but I can't say I have faith in Jimbo and co.
I don't believe this will happen. Sony has an established position and fantastic game portfolio. I'm actually waiting for Spartacus to be revealed. If the rumours are true they will bounce back with this.
Uh-huh. And how does that benefit anyone not on Xbox? This still damages the industry because he is keeping it behind a paywall. How is that different or better than FB, Apple etc?
You say people would be praising Sony and that's bad, but it works both ways, praising MS is bad because this is a bad situation.
Third parties are needed and before long they will be all gone. It's becoming a 'who has the most money' war and it's an unfair and unhealthy market.
Some folks can't afford multiple consoles. Or, in my case doesn't have the mental ability to cope with a multiple choice of what to play because I suffer with severe mental health issues.
Phil is not helping the industry, he is damaging it and is a hypocrite. As are Xbox fans who praise this since all say the same about Sony and PS fans. No one can say one is good and the other is bad if the outcome is the same.
@nessisonett At least there’s one other person on here that realizes there are worse evils than Microsoft. I mean, Activision WANTED to be bought by Facebook, but Microsoft swooped in. This could be much, much worse than it is.
"We trust Sony not to damage the gaming industry."
Says the company currently damaging the gaming industry with predatory and underhand business tactics trying to buy up the competition and form a monopoly.
Phil Spencer has a big face and weirdly small mouth.
We're gamers and we are passionate about our hobby or even preferred platforms sometimes. But this is our perspective and to Phil or Jim this is a business. Gaming has become bigger than movies and MS seized the opportunity to earn money off of it. I don't know if this'll end well for the industry, but I think that as long as the big three keep gaming under their wings (most of it anyway) we'll be good. You say money is an issue (health too). Well, I have a Series S and a PS4 so I'm not a big spender myself. I totally agree with you on the issue of what to play.
I don’t care if I get banned for saying this F*ck this guy he’s a hypocrite.
"To be fair, Sony did come into the industry with deeper pockets in the 90s and ate the smaller players like SEGA, so I suppose we should have expected this eventually."
That's not how I remember it. Sega was making big blunders, alienating developers, and selling very expensive systems. Sony had a developer-friendly platform and sold games for less than half the price of Sega games (same issues applied to Nintendo as well). They were much more aggressive in their business practices than they are now but I don't recall it being underhanded.
Saying you're concerned about 'tech giants' ruining the industry when you belong to a tech giant yourself takes a special kind of gall.
The industry has been damaged.
What freakin’ joke! How is Microsoft any different than Apple, Google and Amazon? They’re all big tech companies. This guy must’ve been dropped on his head as child.
Phil is definitely top d-bag in the gaming industry.
What can you expect from a car's salesman?
If you look for Hypocrisy on the dictionary you will find Phil Spencer next to it.
Seems like Phil is trying to be the “pacifist” leader of the gaming industry. Actions speak louder then words buddy…
I think he was saying don't make any more exclusivity deals or we'll have to buy whoever you make them with too.
I don't like the direction this is all going. I'm not unreasonable and I get companies primary goal is to make money but would it really hurt Phil and MS to try and make new studios and IP's rather than eat the existing ones that we can all already play?
Wouldn't that be better and help the industry? I'd have more respect for him.
As for my health the situation is bad but what's worse is the mean and disgusting comments from people on both sides insulting and bashing or praising over a damn logo. The people themselves are the worst thing about it, more so than the situation itself.
I have had two fits today already over the disgusting and toxic behaviour from the gaming community in general.
Gaming is my only escape from the sh**ty life I have, so I shouldn't even be on the internet with how people can be.
Watching my only means of enjoyment go down this corporate dark hole and with my mental health and seizures the way they are it could, no exaggeration, could end up killing me.
Yeah Phil has a job to do, but he's hurting people more than he knows.
Xbox killed the Sega Deamcast, more really to do with EA not putting any sports games on it though 😂
Sony need to buy Capcom and square maybe even sega to fight back.
I’m more amazed at the people lapping up everything he says than the man skills tbh. It’s like some known populists saying a lot of idiotic rubbish but them millions of people run with it.
@Shepherd_Tallon interesting read that. I don't think it's a coincidence that MS are going for companies that embraced in-game monetisation. This is how they're hoping to make Gamepass sustainable in my opinion.
Hopefully the talent behind the creative studios caught in the crossfire will leave and start their own like that article suggests. It's certainly an interesting development, and after a few days to take it all in, things don't seem as dire as they initially did.
@gollumb82 Can you at least admit him thinking nintendo and sony damaging gaming is nonsense?
I can admit that I agree with him that they won't 🙂 As for MS acquiring AB, I think it will limit PS's 3rd party game portfolio, but I'd argue Berhesda deal was more significant. Either way, I'd like to echo some guys in previous articles: maybe Sony will bring back Killzone and/or Resistance instead? I'm not a fan of Call of Duty anyway.
@Victor_Meldrew No the PS2 killed the Dreamcast. I'm still sore at them for that. Jk I was 21 years ago though.
Sorry to hear about you struggles healthwise. I share you view of gaming, though. It's the best possible escape and even though PS fans may see this as a tragedy, it might actually lead to Sony pulling their head out of their behind and bringing back Resistance, Killzone, Socom. I'd much rather play those than Call of Snoozy... Speaking of health issues and escapism, I wish my head and stomach could handle PSVR 😑
@get2sammyb true, but Nintendo were not fairly treating 3rd party. It was much easier for Sony to come in and play hero. They became pretty popular with 3rd parties overnight including SEGA. I guess you could argue devs and companies like the billions of dollars MS is putting into the industry and aren't overly concerned since there's just two major consoles. It does feel more like a takeover than anything Sony ever did though, but perhaps its just because the industry is bigger.
I tried PSVR and I can't handle it. 30 minutes and I was sick, I have motion sickness.
I tried resistance once and couldn't 'click' with it initially. But I was picking up some obscure/rare PS2 games today (yes, you heard that correctly lol) to add to my old collection and saw Resistance FoM for £1 and considered giving it another try.
Hey Sony, don't ruin the industry while we make PlayStation favourites like Call Of Duty, Skyrim, Fallout, Spyro and Crash Bandicoot Xbox exclusives 😕😕😕😕😕😕😕
@gollumb82 I don't think sony bringing killzone is the only needed answer to this.
I'm thinking they would like to steal grand theft auto now.
Microsoft is forcing sony to do an exact copy gamepass (day 1 games), which will run out Sony's money before Microsoft's money because gamepass/services is a losing money strategy in this industry. Then they release mtx filled, unfinished products when sony dies out. Sony won't take the bait. They'll keep selling the games for $70. Either way they're making profits cod or no cod.
They are being forced to play the same game, but with smaller publishers. Would you like $70 Resident Evil... hell $80 since everyone bought everyone and now there's only 3-4 real competitors? There's less competition with these buyouts, not more.
The guy is a hypocrite. Even worse than Jimbo.
Buying all the game studios hurts the industry... Microsoft is turning into the Disney of video games.
Amazon, Apple, Google, Microsoft... They're all the same. The people believing that Microsoft is somehow better than the others for the gaming industry..lmfao.
He really is speaking truth here. MS may be the bigger fish that's eating Sony's lunch right now, but at the same time, MS and Sony are in the same industry and both have a vested interest in protecting the status quo in the industry. MS may want to lead, but they don't want Playstation to die off, because that would only hurt themselves.
In that sense, Sony fans should probably be happy MS is the one that's growing so much. As long as MS is the one taking over these companies, they're going to mantain the "traditional" gaming industry as we know it for a good while, meaning consoles, physical media, individual game sales, etc will remain and that helps reinforce Sony and Nintendo's efforts as well. MS is bridging a divide right now between big tech and traditional video games.
The other tech companies that can play at the money levels they are don't intend that. When Google, Apple, Facebook, Amazon, Tencent buy out games, you know they're not going to consoles, there will never be physical media, and mostly it will start merging into the same morass as television where you're going to have to own 5 devices and subscribe to 8 services just to access all the games, and you will rent all of them, own none of them. Some criticize MS for doing that already, but they're leaning into it while also maintaining the traditional market. Their the dam holding back the flood of "new economy" models. The alternate universe that doesn't have MS buying the games industry has the worse timeline of the other big tech companies doing so. In that universe you're going to have to buy a Fire Stick and subscribe to Prime to play Starfield, and you'll have to stream CoD, but it won't work through your Fire Stick so you'll need a Chromecast for that (and Starfield won't work through your Crhomecast so you need the Fire Stick) and then you'll have to have an iPhone/iPad to play Avowed with Apple Arcade sub, and Psychonauts will only work on Occulus, and you'll have to be logged into Facebook while it records your eye movements, while Doom is only available to AT&T subscribers with an active DirectTV subscription, and Wasteland 3 is a Netflix bonus for buying the 8k package.
Even if you're a dyed in the wool Sony fan that hates MS and will never buy an Xbox, that murky TV-like future is your future if MS falters. The more they dig in and hold the status quo where it is, the longer physical games from many publishers sold individually on a local console is a viable business, whether you're a PS or XB fan. If you love console gaming as it's always been, whether you like it or not, right now you really do need MS to succeed. If they don't, that horrid landscape above is the future. MS's success really does help PS succeed, and MS would rather PS succeed. But it depends on Sony not doing what Sony often does and squandering the opportunity they have to rethink how they approach things.
For those not familiar, Apple actually wouldn't exist if not for MS. Despite being fierce competitors, Microsoft floated Apple a loan when they were going bankrupt to keep them going. Not out of pure kindness, but out of mutual self-interest. Apple was a "safe" competitor for MS that helped them maintain their position, and losing apple could mean anti-trust regulation. Maintaining the MS-Apple competition was their optimum position, so they actually paid to keep their failing competitor alive. Steve Jobs talked about that years ago.
It's not out of the realm of belief that MS would go out of their way to ensure Sony and Nintendo keep chugging along, comfortably below them, to preserve things as they are. They don't want to deal with a Facebook/Google/Amazon/AT&T gaming future any more than we do, though for different reasons.
Removed - inappropriate language
@NEStalgia Sure. MS is doing this for the gamers that want traditional gaming. Ok.
@NEStalgia Google gaming* is dead. ATNT wanted to sell their gaming division. The rest, they haven't bought ANYONE yet! What's this fear of these tech giants that haven't done anything yet? Maybe if one already did, but none have yet. They won't survive with one publisher each anyways. They will still need to depend on the big three to sell.
What's this nonsense, and I don't blame you because you're repeating their words, but you're believing a giant tech will take care of you. You'll being played my friend.
I agree with @Enigk
That sounded to me more like "i trust Sony and Nintendo not to bother trying to buy anyone otherwise we will be forced to retaliate with guns blazing"
What an ass clown.
lol and all this drama on the PlayStation side does not matter as long you get a PC or an Xbox alongside a PlayStation. Owning all the consoles is the way to go to get all the games.
I understand what he's saying. Microsoft have earned their stripes in the console market just as Sony did when the first PlayStation released. They both entered the industry as newbies that people frowned upon. Xbox has been a console brand for 20 years and they've definitely added value to the games industry.
The likes of Tencent, Apple, Google and Amazon have no interest in the history or legacy of the industry. They are the real threat. I would imagine that even the vast majority of diehard PlayStation fans would prefer to see Xbox own Bethesda and Activision than Tencent, Apple etc.
@NEStalgia I completely agree.
The funny thing is, if Sony was the one buying all these game studios, nobody here would complain so much. Sony just needs to continue being creative and innovative to keep gamers on their system.
Says the guy damaging the industry
@__jamiie I agree. Google would be really bad if they bought Activision or any other studio. They have a bad history of shutting things down quickly when the money is not coming in.
@kingv84 Don't say nobody. I would still like for square to compete vs sony for march best game (ff origins vs gt7) for example.
I was already thinking of getting an xbox, and I don't mind losing activision and a lot of people here aren't affected personally, but we're talking about an issue here.
Then google would publish their games on the consoles if it didn't work. Problem solved.
@kingv84 Wrong. Activision Blizzard being purchased simply means that less people will have access to their games. It's not a positive move for anyone besides Microsoft bosses.
You're almost as funny as Uncle Phil.
Anybody else picture Zuckerberg rubbing his hands in glee?
@RevGaming I know, MS are the ones that introduced gaming subscription service in the first place. They do want PlayStation to die but that not necessarily Sony Studios, their aim is to get the latest title from a Naughty Dog or Santa Monica onto their systems.
They're not the White Knight of gaming, how anyone can claim that they are with a straight face is beyond me.
@kingv84 The worst in my opinion would have been Facebook. They were apparently very interested in acquiring AB and appear to be on the rise. The Quest 2 seemed to be everywhere to me over the last few months.
Phil is such a gaslighter 😂
@__jamiie why? Maybe if Apply or Facebook had bought those companies they'd still release the games on PS.
MS most definitely aren't. Yes, let's hope MS buy all the other major publishers and remove all of their titles from off of PS. That would really be something to cheer.
All they had to do was to develop their existing brands, create new ones and be a genuine competitor to PS. That was too hard though so they've asked 'daddy' to buy them some new toys. They're trying to take over the entire industry. How can you not see that?!
I really wish these sites would stop writing articles about every single thing this guy says , he's full of 💩
Kinda makes me worry, what if Sony got bought by one of these other biggies?
Then turned into a soulless, generic money making mass market scheme. God forbid.
The hypocrisy and nearsightedness of the PS community is appalling.
If it wasn’t Xbox, A-B would be going to Amazon or Google. A-B couldn’t sustain themselves. Xbox has proven themselves to be dedicated to preserving classic IPs and legacy games. The leadership, while obviously motivated by profit, does so by focusing on what is best for gamers. No chance CoD leaves PS.
Like it or not, gaming is going the way of all other digital media; music, TV, and movies.
@Col_McCafferty Name your top 10 PlayStation franchises and I'll show you 9 developers that Sony bought to expand their portfolio.
@Col_McCafferty Quest 2 requires everyone to have an active Facebook account to even use the thing. Apple have always been a closed ecosystem with huge percentages taken from Devs on their platform. What on Earth would make you think they would suddenly feel like sharing with Sony???
I saw a few of these ‘ if Sony was the one buying all these game studios, blah blah’
Are you really saying with a straight face that IF Sony wasted that obscene amount of money to buy COD and those PC games publisher the PlayStation community would’ve over the moon?
Removed - inappropriate; user is banned
@__jamiie difference is almost every game, if not all the games those studios made were for PlayStation only with Sony who bought them after years of working together and being satisfied with their work. It's not like these studios were big AAA publishers releasing on multiple platforms for years that were bought up, that's why it doesn't have a big impact because they were already known for making games on PlayStation and some were a matter of when. Imagine someone being angry at Sony for buying Sucker Punch when apart from an N64 game they had spent the last decade making Sly Cooper and Infamous and that it would block them from experiencing those IPs on other platforms that were owned by Sony.
Of course Microsoft "trusts" Sony and Nintendo. They don't see PlayStation and Nintendo as competitors to Xbox. They see the likes of Google Stadia (does that still exist?) as their competition.
@Col_McCafferty Weren't you the one saying PS hardware is probably doomed and Sony will go third party, yesterday? I mean, I'm a pessimist, but you got me beat on that one. MS can't destroy PS that badly, and it's not trying to compete for a hardware market at all. Jim can destroy PS that badly by continuing to misread the market, but MS can't.
Actually Sony introduced subscription gaming to the masses via Gaikai/PS Now after they bought the niche OnLive. Now they resist the very model they introduced to the world when their competitor is using it against them. It's both ironic, and kind of depressing.
I don't disagree with your sentiment against industry consolidation at all. I totally agree with it. I'd much rather things stay as they were with tons of independent companies, a few larger publishers etc. we don't disagree on that. But we're at a crossroads where that consolidation is happening regardless, and Sony doesn't have the cash to play that game with the big 6. They're going to divide the market between the big 6 and the minor 5 and that's going to be that. And of those, they all have really wretched histories with how they handle these things. And MS has a pretty good history. I absolutely don't want them to dominate the industry either. But when a studio goes up for sale, and I look at the companies buying it, MS makes me wince less than the others because I know most likely the games and studios will continue doing what they do mostly the same way they did it. I don't LIKE big tech gobbling anything either. But if they're going to do it, I know MS has a track record of decent results and the others...well...don't. They just treat it like movable assets rather than an industry.
If it's true that EA really is on the auction block, we'll see which of those non-MS companies bites and how EA manages to get worse in that time. Just when they were starting to get better.
What's saddest is that we thought it was bad a decade ago when a handful of megapublishers were buying studios left and right into monolithic corporations. Now those monoliths seem small and weak next to these giant tech conglomerates.
If it's Apple or Facebook it's either not coming to PS at all, or it'll require full Facebook integration into PS, including data collection of non-EA related activity. Look at the Google-Roku contract dispute at how these big tech companies operate. It isn't pretty.
@RevGaming No, of course they're not doing it "for the gamers that want traditional gaming." lol But traditional gaming is a business unit of theirs and it remains in their own best interest to maintain the status quo. Maintaining status quo is a pretty big part of MS corporate culture across the board. Thus as gamers that want traditional gaming we happen to benefit from a goal that aligns with theirs, despite the different reasoning.
Google gaming is far from dead. Never underestimate them. Stadia wasn't the end of Google's foray into a $200bn industry, it was a prototype and experiment that laid a lot of groundwork for their next attempt, whenever it will be. My guess is next time it comes with Youtube branding. Especially if Netflix performs well with their entry. Netflix is already entering subscription gaming. Guaranteed, they are not done (unfortunately.) The worse part is when Google makes another go at it (and they will) and decides to bring real money to the table (last time they didn't), they have a lovely history, when they fail, of just shutting everything down and walking away from it. They could shudder rather than consolidate big brands and companies. Amazon's just testing the waters now. Apple makes more in the gaming market that Sony, Microsoft, and Nintendo combined just on iOS. They're vestedin Apple Arcade. Will they jump into bigger games at some point? If Game Pass proves it works as a subscription, you bet they well. And they like to totally control their content. Facebook is starting to really promote Occulus and Sony is going to be their rival. They're of course going to wield their resources to hamstring PSVR where they can, if it shows real promise.
AT&T I pulled out of a hat, true, it was really a reference to the TV streaming nightmare (that Sony already bailed out of.) Maybe it's Disney (they're getting back into games after having gotten out of games...) maybe Verizon (who was at E3 last year), maybe Comcast-Universal....they don't have more things to tie to Peacock and never stop promoting it, why not gaming? If Sony can do games so can Universal, etc. etc.
Point is, these non-gaming behemoths are looking for industries to dump money into, and gaming is a rich pot that's ripe for consolidation. MS presses discs and consoles. The others don't. "Playstation or nothing!" isn't a good position to be in. The industry is going to be heavily reshaped over the coming decade, for better or worse, and the truth remains that MS is more aligned with PS' model than any of these other firms will be, and benefits from keeping things mostly the same.
I don't care what trash comes out of Phil's mouth if Microsoft makes these games exclusive it Sony they are after!! They are hoping to pull from PlayStation's user base. Sony out sells Microsoft's by 2-1 in title sales most of the time now on multiplatform games.COD will have 1/3 the player base it had as a multiplatform game unless people on PlayStation switch or add a Xbox to there home. The truth will come out in 2023 when the buyout is handed over to Microsoft's lead.
@Col_McCafferty I'm not kissing anyone's backside. I'm a grown up who owns multiple systems and doesn't have a hissy fit because MS can buy things Sony can't. You're the person getting angry because of this purchase.
Sony have bought plenty of studios that were multiplatform BTW.
Bethesda also had a much stronger track record with PC and Xbox than they ever did with PlayStation. Yet I'm sure that purchase still annoys you.
@NEStalgia I believe that still might happen, it seems as if MS hold all the.cards now and unless Sony 'play nice', they'll just hoover up even more publishers and make it financially difficult for Sony to continue as they are.
If you think MS are thinking about protecting anyone other that their own interests, that's your prerogative.
MS love a monopoly, it's in their DNA.
@playstation1995 You sound so salty. How exactly is Microsoft ruining the gaming industry? They were outsold like 8:1 last generation by PlayStation. Then they turned the ship the right way. Have had the most powerful console ever since. Introduced Game Pass which, aside from console warriors, is pretty universally recognized as the best value in all of gaming for consumers. Now they are boltering that service even more. yeah they really are the devil...
@Omnistalgic All fair points.
Ugh, the more Phil talks the more he sounds like Kendall Roy. What makes Phil so special is his ability to spend his daddy’s money.
Phil: "Just do as I say, don't do as I do."
@Sota4077. The only salt i i like is when im putting it on my 🍝 spaghetti or my eggs.x box cant compete with PlayStation so they buying huge third party games to not come to PlayStation .come dog.haha.word up son
@Col_McCafferty every company loves monopolies. Sony also knows a thing or three about that.
I do think we largely agree on our view against consolidation, though. But I don't think ms it's targeting Sony so directly. They're playing on a much larger field than just a 2 way console war. Yes, they're going to use the advantages over Sony this gives them, of course, but I don't think "let's hurt PlayStation" is the motivation behind it. But remember their gaming business isn't just a console to compete with ps. It's also about carving a footprint in the mammoth mobile market (both acquiring King and GP itself is part of that) (mobile alone is way bigger than console) it's about cementing more footprint in the PC market (their home field), mostly it's about acquiring massive development capacity to make their subscription services more attractive. Not necessarily to "steal" PS customers but simply to add a lot more subscribers.
Again, I'm not saying I actually want consolidation by Ms or anyone else. But I'm saying that it's navel gazing to look at the purchase and see "Microsoft is gunning for Sony!". There's a lot more than that to it involving what ms needs to do more than aiming at affect competitors.
Realistically, if it was Sony that bought Activision the news would already be about how everything is now ps exclusive. If it were Amazon we'd be hearing that it's all streamed on Fire and only with Prime. With MS it's on everything except Nintendo and PS. It's even on Apple devices. Temporarily that's the better outcome. Long term, you're right, there's concerns about how big is too big, and if it's not ms that is vested in traditional gaming, then who will consolidate all these companies and what will they make them into? There's also the other angle, does Sony stay Sony forever amidst the backdrop of mega consolidations? Japanese protection laws protect them somewhat for now. But that's probably the only thing keeping them from just having become part of Samsung by now.
Samsung consoles.... Eew...
He's not scared for the industry, he's scared for the money. Google and Amazon etc have the money to bully Microsoft back if push comes to shove, so the tactic of "buy the opposition" wouldn't work if they were to get serious about entering the gaming ring.
That being said, I actually do consider Microsoft the lesser of the presented evils...but not by much.
@hoffa007 Came to say the same thing! This is rich coming from a company aiming to ruin the gaming community with their anti-competition purchases.
@Ashina i doubt microsoft could buy apple , google , or amazon , all of their net worth's at this point is over 1 trillion , apple is actually worth more the Microsoft atm with 3 trillion.
I'm sorry, what? That's like walking up to a guy, punching him, then saying, "I trust you're not going to hurt me." Dude, you're the one calling the shots now. You're the leader now with all your publishers. Set an example if you're worried the other platforms won't act the way you want them to hard eye roll
I think it's ironic that he cautions against tech giants when 1.) Microsoft 2.) Gamepass is their main selling point, and streaming games is already, IMO, a step toward an anti-gamer gaming industry. One where you never own games, you can only own a subscription
@__jamiie You may not be an ass kisser but you sure are condescending. Plenty of us are "grown ups" but not all of us are financially well off to buy 3 consoles and all the games and controllers and peripherals for them that they entail.
We're also "grown ups" in that we fear the power of gigantic unstoppable corporations versus the consumer.
People always say "If Sony did that you wouldn't be mad" and call out "Sony fanboys" and etc etc. Its disturbing that only Sony is ever called out and has grudges held against it (the guy yesterday going on about Spiderman from the 360 days being taken away by Insomniac & Sony for example).
Like, is this a press narrative? Is it some weird tribalism against a Japanese company? I just don't get why many, even people who own a Playstation, are quicker to blame Sony for everything than even question Xbox.
@bjorn_oakenstream I cannot agree more.
Look whose talking maybe he also wants to say that Sony and Nintendo are small fry for him.
So....Microsoft are the only ones allowed to damage the industry?
Probably trying to paint himself as one of the good guys for a potential antitrust investigation.
The TRILLIONAIRE tech giant that is monopolizing and destroying the industry is worried that other tech giants may destroy the industry. LOL! Man, that is just unbelievable. What is Microsoft if not a tech giant?? A mom-and-pop store!? Did he take a look in the mirror before giving this statement?? Have never seen a less self-aware and bigger hypocrite and liar in the industry.
He probably thinks that he is saving the industry. You know like one of those egomaniacal villains who think that killing people is actually saving them from the miseries of life so he is doing a good act somehow. Lol
Agreed. Not to mention, the other company needs to agree to sell as well. You cannot just buy any company you want. Activision was doing bad and Bobby Kotick was looking to sell to get out before he was forced to resign or stock prices fell any further. He even approached Facebook and IIRC Amazon but they declined. In the end, he agreed to sell it to Microsoft because nobody else was interested. Microsoft paid him 46% more than the actual company's worth so he is golden and he can retire in peace. Whatever happens to CoD, Warcraft, Overwatch 2, or Diablo is now MS's headache since most of the employees left and the games got delayed indefinitely.
@get2sammyb hopefully it works out...I was really pissed about this, but it just goes to show there's no certainty in capitalism. Sony has to pivot and do something creative and unique, they can't rely on 3rd party anymore. I'm sure they are up to the challenge. We may get a ND/SSM RPG and the revival of a proper AAA Socom out of this. Should be a good time for gamers, and if devs are happy with MS money into the industry, that's a good thing.
Both Activision/ Blizzard and Bethesda are shells of their former selves - just wait until GTAV money printer dries up and someone buys TakeTwo
@gollumb82 Yeah, I always scroll through the toxic swamp that are some comment sections to hear some outside opinion. Thanks for sharing!
@Integrity That reliable profitability of a publisher evaporates at the moment when the new owners start dictating which platforms they may publish on (no PlayStation) and which subscription scheme they must participate in (GamePass).
We can only guess at the moment what Microsoft is planning to do with their recent purchase.
@Rural-Bandit There's a difference: Apple and Google own the stores but not the game studios. The closest to game making they are is investment in form of Apple Arcade and Google Stadia.
I kind of agree, I rather microsoft buy gaming company rather than google (that will take that company to the google grave), facebook (that will take all your data), or amazon.
@OneWingedAngel He's like Peter Isherwell from "Don't Look up"
Sony is still the biggest T-Rex in Gaming out there i case you didn't noticed. With over a 100 million userbase that is getting stonger every Day. Gamepass on the other hand ony has 25 million users. And that's not gonna change in a long run. You guys really need to stop bashing Sony like that. You cant compare Sony with Microsoft. The core business Sony is in isnt suitable to be able to keep so much money in hand. Margin on electronics is simply much lower than on Licenses that half the world has to use
But Sony is far from a little boy. But everyone has their own thing. And it's really not that Microsoft has infinite pockets of money lying around. And certainly not for Xbox. Because I don't think xbox makes a profit to this day unlike playstation.
@gollumb82 "So much salt here. Phil is like Kobe Bryant on LAL back in the day. You hate him but if he was on your team you'd be ecstatic"
Typical assumption, but no, I (and many others) wouldn't be. Just like I was never a fan of Sony paying for timed exclusivity or extra content on third party games. I and many other Sony fans repeatedly expressed our disapproval.
So, you can make all the assumptions you want. You're still wrong.
Thanks! I appreciate it. Contrary to what some say, I was able to exchange opinions with some guys here that were on the polite side of things and that's the way I try to go about the so-called console wars 😉
@Rural-Bandit Ha, so Sony fans are stupid now? Sorry but didn't you say you weren't a troll, I got that right yeah?
Don't follow US politics, so don't care about Biden. Trump made America a laughing stock though, glad he's gone.
Typical American and Microsoft response. Telling others not to ruin the integrity of the industry but they already are....politics and ***** should be a title for a new Xbox exclusive...
@gollumb82 And that's the best way to go about them.
Cheers mate! Have a great day!
We trust Sony not to ruin it, as there’s nothing left to ruin after we have had our way
The deal hasn't closed yet. Do you expect the revenue makeup to change within a week? Of course they are still third. The impact will be become clear when those publishers release games exclusively for Xbox.
It's not a monopoly yet but things are moving towards it. When you keep buying the biggest selling franchises in the industry, it will eventually become a monopoly. Do we need to wait until they buy Take Two, SE, Capcom, EA, and Sega too before we can call it a monopoly? Just for the sake of semantics or technicalities?
They are buying whole publishers made up of numerous studios for obscene amounts of money! Not one or two studios. It's unprecedented and makes life very difficult for Sony. They just bought the biggest moneymaker for Sony. How are they supposed to survive? Only by selling exclusives and jrpgs? There is a 20-25% that this deal will be blocked by DoJ and Activision asked for a $3 Billion in fee if they do, so MS and Activision know fully well that what they are doing is potentially illegal.
It is technically not a monopoly but it is effectively becoming a monopoly. None of the remaining gaming franchises are as big as Elder Scrolls, Fallout, or CoD except for GTA. And if they buy Take Two as well then what big money makers are left for Sony?
Bud, you are polite even if you hold opposing views. Very mature and decent of you.
Thank you and have a great day as well!
I've noticed this site gets a lot more argumentative once the North Americans wake up.
Anyone else noticed the same?
Maybe it's a cultural thing but the Japanese giants aren't as vocal as Uncle Phil and hence why MS are controlling the narrative.
I see MS as an equal threat to traditional gaming as an Apple or Google, they're part of the problem not separate from it.
Just make great games, that's all people were asking of them last gen. They couldn't so they just got their chequebooks out and took the easy path. Now apparently they're trying to save gaming or some such bs.
How anyone with half a brain can fall for their PR spin is beyond me.
@get2sammyb Bit of a difference though. in the 1990's Sony bought a few small developers so they could make their own exclusives. They merely competed fairly in an existing market. Microsoft are just buying the market - when in doubt, buy them out.
I, for one, welcome our new Microsoft overlords... 😉
whoa whoa wait.... how can sony "damage" the game industry... when its M$ trying to buy out everything and become a damn monopoly? if sony bought out these devs, i'd say the same. i'd be worried.
besides.. with all the woke crap in gaming now.. the industry has already been tarnished, big time. rushed games. buggy games. agendas and political quotas they wanna fill in games. people are tired of it. casuals might not be, but real gamers are tired of it.
everything M$ touches turns to dookie.
@gollumb82 how you manage to keep your cool like that when people keep strawmanning your arguments and not offering any in return is beyond me.
I swear some of the replies to your comments do my head in for how unbearably arrogant they are despite being devoid of any actual argumentation.
Good job mate, have a great day!
I'm finding it hard not to love this guy XD he's such a troll lool and the fanboys just eat it up haha
The Americans have woken up!
Microsoft may think they have pulled a blinder with this acquisition, and for Xbox owners I guess they have. But for people like me as a PS fan and general PC gamer recently on the fence on a Xbox purchase, their/his attitude/hypocrisy on this has completely turned me away.
I'm sure MS are expecting millions of new subscribers to GP but I wonder if they have considered their/his attitude will do the opposite.
@UltimateOtaku91 he does seem to be patronising Sony at the moment and annoying PlayStations fans no end.
After years of “Xbox has no exclusives” I’m lapping up these articles with tears of laughter running down my face
I don't get it, @UltimateOtaku91? A cancer? really? So Bethesda are in huge problems and facing being broken up and shut down, and so are bought and basically saved by Xbox, and that's a problem?
The same is true of Activision. They went to Facebook first. Of all companies! Do you honestly think that having to have a Facebook account, and maybe being only playable on a PC is a better way forward?
Or would people would have preferred that Activision had been bought by Apple and then the games could only have been available on Apple devices?
Activision were in huge trouble and desperate to sell. They could have gone to far, far worse companies that Microsoft. I get that their the 'enemy' of everyone that plays on a PlayStation to some, but in no way are they a cancer. Bear also in mind that the idea behind cancer is that you get rid of it completely. Is that how you think of Xbox? If Xbox did not exist, you would basically only have the PlayStation, and with what we've seen happening here recently, games would cost £100 or more, and you could forget free upgrades; you want it to look better, load faster and play on the PS5, buy it again. PlayStation Plus and Now would continue, but cost more, and you could forget about ever seeing a GamePass competitor. Yes, all games would be on the PlayStation, but most of us wouldn't be able to afford more than a handful of games a year at best.
I think some of the rhetoric needs to be dialled back a bit. I get that some are unhappy with the situation, but it could really be a whole lot worse. And it matters not what Phil Spencer says, he couldn't win. He could offer everyone a free PS5 with the next order of Call of Duty, and people would find fault in him. If he said nothing, people would be unhappy, and he's not really speaking to us, he's talking to the Industry, so his comments are bound to be tied up in business lingo, and be vague at that...
I wish wr could trust Phil to not do that either, but that is exactly what he is doing, so he has no grounds to be telling others what to do.
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