Like a good neighbour, State Farm is there – including in NBA 2K22. The American insurance firm is a huge advertiser during primetime sports events in the United States, including the NFL and NBA, so it’s perhaps no surprise to see 2K Sports sign a partnership with the organisation and inject some ads within the game.
A quest in the PlayStation 5 version of MyCareer sees you head to a mall to meet up with Jake, where he’ll welcome you to the neighbourhood and issue you with a State Farm shirt and a bunch of MVP Points. You can then head inside the State Farm shop to buy more branded goods, like this ridiculous tee with Jake emblazoned on it:
The clothes cost 15,000 VC, which roughly works out at £3.99/$4.99 in real money. The game is actually jam-packed with advertising this year – more than ever before – with daily quests requiring you to reach milestones in Adidas and Nike clothing, for example. There are also billboards for AT&T 5G everywhere – even your in-game phone is powered by the network.
With the amount of advertising dollars coming in, how can this game not be free to play? With all due respect to Jake, I think it’s silly.
…Unless they can bring in Flo, the representative from Progressive Insurance, and you can play against her one-on-one on the court. Now that I’d like to see.
@Th3solution I was just going to say the same thing. No reason this game should cost so much every year with all the advertising in the game.
Might as well make these sports titles a GaaS and do large game updates at every new season.
Oh wait..then the publisher can't milk money from people every season with nothing more than a large update to the previous game.
I liked the original “Jake from State Farm” better
Throwback to my classic TF2 days where a guy's username was "State from Jake Farm".
Made me chuckle every time I seen it.
@WolfyTn the original guy did one ad for a 10 second clip and all he did was just sit there. You must really hate this new guy to want that Oscar-worthy work that 1st Jake did.
Yea this is normal. ADS IN A $60 GAME
Screw this stuff. I hate what sports games have become now.
Free to play xeperience for 80 bucks right there.
I think this game is horrible, like most sports game Ill only play franchise. However my complaint is the camera its horrible and Ive tried them all. Glad my son purchased it and not myself. LOL jokes on me still my money
This site's coverage of this game is telling: It's an RPG game now; no meaningful improvements to what used to be this game's purpose, i.e., the on-court basketball experience ...
@AhmadSumadi I liked the first guy cuz he wasn’t all up in my face like Flo from progressive every 7 minutes.. gah advertising can be so annoying
I understand and agree with a lot of the criticism pointed at this corporate nonsense, but the ridiculousness of that headline and way of incorporating the character into the game is admittedly hilarious to me…
Question for any sports fans - does Jake from State Farm appear with any NBA players in the commercials? I know Rogers and Mahomes are in a lot but can't recall any basketball players.
@rjejr Yes. Chris Paul.
Guys wife: What are you playing JAKE FROM STATE FARM!?
Jake: Uhhh, well I thought I'd be playing a basketball game but I'm in an open world with casinos asking me to purchase something called VC in order to get a virtual card of LeBron James that will be useless in a year.
Guys wife: That game sounds hideous!
Guy: It's a yearly sports game so...
@GamingFan4Lyf That will save a lot of plastic so many games that are useless after a year.
This is def part of why I still don't play sports games usually.
@WolfyTn @Korgon Mad respect for remembering the OG commercial!
@eagletrippin Thanks appreciate it. Guess they mostly show those during NBA games.
@WolfyTn I don’t like the new guy because he’s always smiling when he speaks. The smile never leaves his face. So annoying!
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