Like a good neighbour, State Farm is there – including in NBA 2K22. The American insurance firm is a huge advertiser during primetime sports events in the United States, including the NFL and NBA, so it’s perhaps no surprise to see 2K Sports sign a partnership with the organisation and inject some ads within the game.
A quest in the PlayStation 5 version of MyCareer sees you head to a mall to meet up with Jake, where he’ll welcome you to the neighbourhood and issue you with a State Farm shirt and a bunch of MVP Points. You can then head inside the State Farm shop to buy more branded goods, like this ridiculous tee with Jake emblazoned on it:
The clothes cost 15,000 VC, which roughly works out at £3.99/$4.99 in real money. The game is actually jam-packed with advertising this year – more than ever before – with daily quests requiring you to reach milestones in Adidas and Nike clothing, for example. There are also billboards for AT&T 5G everywhere – even your in-game phone is powered by the network.