Crash Bandicoot 4: It’s About Time is climbing the US sales charts, as smartphone spinoff Crash Bandicoot: On the Run explodes in popularity. The mobile app – which according to Sensor Tower has amassed an eye-popping 25 million downloads since launching last week – is driving new interest in Activision’s marsupial mascot, and pushing the PlayStation 5 and PS4 release up the best-sellers list.
It’s worth adding that this is all part of a refreshed marketing push from the publisher, which has also seen the title released on Sony’s next-gen platform and promoted heavily online. It’s undeniably huge news for the future of the franchise, after It’s About Time received a somewhat muted reaction at retail last year. Have you taken On the Run for a spin yet?