Sony spent a fortune marketing the PlayStation 5’s launch over the past week and a bit, which has resulted in this glossy trailer. The company — along with Amplify — lit up famous landmarks all around the world, including the Burj Khalifa. In the video embedded above, you’ll see Piccadilly Circus in London and the company’s headquarters in San Mateo, all taken over by the new console. It’s impressive stuff!

In fact, the Burj Khalifa video is so impressive, it deserves a better look:

In the UK, the company also has rebranded a number of London Underground stations, and completely taken over Oxford Circus, which is near where Blood & Truth developer London Studio is based. It’s been a real historic event, perhaps only marred by the fact that many people who want a console simply can’t find PS5 stock.