Update: Okay, we now have some context for this commercial from PlayStation. According to a PlayStation Blog post by Eric Lempel, the rapper has signed with the company as a “strategic creative partner”. Here’s a bit more: “We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.” Probably helps that Cactus Jack Records also appears to have a deal with Sony Music.
We still don’t quite know what the collaboration will entail, but it seems like you can probably expect clothing, music, and much more. Maybe there’ll even be a Travis Scott game?! Here’s what the rapper had to say about the partnership: “I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”
Original Story: We don’t even know what to say about this one! You may recall Travis Scott posting a picture a few weeks back with the DualSense controller on his lap. Well, it seems he was shooting this… Commercial? Trailer? We’ve no idea what the hell this is supposed to be, but it’s already attracted millions of views, underlining the rapper’s popularity.
So, what do we see here? Well, first we get shots of the PlayStation 5’s engineers and designers in sneakers. Then we see Travis Scott himself – in PlayStation branded Nikes – powering on the next-gen console. The ad appears to ape classic Maxell commercials, as the system quite literally blows the superstar away. And that’s it…
Make of it what you will!
[source youtube.com]
Comments 64
What drugs are marketers taking this year? So many weird, pointless ads!
I get those goosebumps every time.
Another one of weird, absurd PlayStation commercials. LOVE IT
@Shstrick Weird commercials are not pointless. It gets way more attention by public than the “normal” ones.
I believe it’s an add for PS5 and new limited edition PS5 shoes. But who knows lol
Well it’s a strange one alright! Travis Scott’s pretty huge though.
Updated with a bit more info. He's become a PlayStation "strategic creative partner".
His music video on fortnite concert got like 98M+ views on youtube, he has huge audience it seems.
@wiiware Video and tweets about this are already going nuclear.
This is definitely Sony trying to bring different departments together, though. They've talked for years about Sony Music, Sony Pictures, and PlayStation working together to support each other.
Synergy seems to finally be there, with the Uncharted movie and stuff like this.
Haven't really heard anything from Travis Scott so I'm kinda meh about the whole thing. Maybe I'll dedicate some Spotify time to that today. See where that goes.
For a minute there it seemed like he was doing everything he could to NOT appeal to me what with affiliations with McDonald's and Fortnite but maybe this is the thing that turns it all around lol.
Do like the Maxell nod though.
I think people don't realize that he has a huge fanbase, a smart move I'd say!
Travis Scott? Never heard of him!
You Know What Would Be Interesting Is If Sony Started Adding Free Movies Tv Shows Or Music To PS Plus.
It’s amusing even though I don’t know what a Travis Scott is.
@PowerFantastic It’s already over a million on Instagram where it went live first. YouTube is heading the same way already.
So with Speakers that massive and how much wind is hitting him, the PS5 is LOUD as...?! 😂
I love hip-hop but I’m 38 so I’m talking 1990s hip-hop so this is more marketed to my son than it is to me. It’s a smart move by Sony. If Travis Scott can market disgusting fast food he sure as hell can makes a fun game console.
@zupertramp listening to his music might make you dislike him lol.
I was on the fence about a PS5 but now I am sold!
Looks like they took inspiration from the PS3 days!
I need my Travis Scott and Andrew House EP asap
If he can produce some fire ***** with Quavo imagine what he can do with Nathan Drake
@AhmadSumadi Given your age we probably have similar tastes. And though I prefer older Hip Hop there's still quite a bit of new stuff I like. But for whatever reason TS has never come up on any recommendation or artist radio or even in discussions with my son who is way more into contemporary Rap than me. Kinda makes me wonder.
Not here to trash anyone's musical tastes though, especially if I've never actually heard him. More power to him, his fans, and Sony I guess.
"it's lit!" - Travis Scott
@normanself that's just the cooling fan
Not familiar with the man, but cool ad all the same!
Who?
Mincharlimit
If there's one thing I really wanted to see in the 9th generation of gaming consoles, it's corporate synergy!
I wish nas the g.o.a.t .was was doing this commercial for PlayStation.old school rap is the best.word up son
How long until he dips the PS5 controller in some barbecue sauce.
Mick foley is the one and only cactus jack.
Now I feel bad for ragging on his Instagram post earlier. He wasn’t hanging out in his house wearing leather pants with a PS5 hooked up to an enormous sound system... it was an advertisement he was filming. I’m relieved those pants were a gimmick.
dude has an Ozzfest tshirt on, so he can't be that bad
ONE OF THE BEST RAPPERS IN THE GAME GETTING DEALS WITH THE BEST GAMING COMPANY IN THE GAME.
WE LOVE TO SEE IT RAGERS.
I was thinking is was both sound and haptics from the DS5.
I dont care much for pure rap. But a lot of rappers make a few songs I enjoy.
looks like a demon souls boss farted
this video worked more for me than the “no limits” ads.
Okay so can we stop promoting celerity culture and envy please!?! There’s already enough of it in this world and now GAMING isn’t safe... was Travis Scott a FAN of McDonald’s too so they decided to name a meal after him!?! Like seriously, this black mirror episode can end already
It's an interesting commercial. Do I like or care for Travis Scott? No, I think I've seen far too much of him on Reesus Puff's and Mcdonald's. I mean, you see him on products enough that you begin to question how his audience is influenced by him.
Take him out of the commercial though, and it's not bad.
@Shstrick id rather creative and strange ads than boring ones. Sony have a history of bizarre marketing and it hasn’t hurt them so far.
@2cents jeez dude relax. The entire world is like a black mirror episode if you think about it in those terms.
@Arugula really? Pressing the PS Button on the controller turns on the PS and my TV so I literally don’t go near the console.
This is a really great ad.
@SilenceCZ I don't think they helped the ps3 all that much, though...
@God_of_Nowt I literally died when I saw it.
Who? Never heard of him.
Maybe it's just because I'm pushing 40. But I don't know who the hell this guy is.
@Shstricklet i guess you weren't around when the David Lynch x Playstation2 adverts were on the telly? it featured a talking Duck sat on a couch welcoming the viewer to the "3rd Place"
@PowerFantastic Bet you look like a ray of sunshine 🌞
@PhhhCough yeah, how come no one else has mentioned that his whole brand is a rip off of a 90s wrestler?
@PowerFantastic Why the hate, kinfolk? Self esteem issues?
His concert in Fortnite was amazing!
More Travis Scott is always a good thing.
This guy should be famous? Never heard of him.
Never heard of Travis Scott before... 😬
I’m only aware of him through articles on here. I think I’d rather be less aware. I presume he makes “music”?
@J2theEzzo apparently, I'm hella old😆😆
Er WHO??? Can't SONY give it to some of us non-famous people Well I am more of a Fan than all these nobody's they are giving them out to anyway(Bitter? Me? Never!)
I don't think it was live.. I think it was Memorex.
Also, like most people replying, I don't know who Travis Scott is, but with a name like that, I would have expected he was a white country and western singer.
@Shstrick yeah partnering with the most popular artist in the world is so dumb. reaching millions of fans who buy everything this dude touches is pointless. wake up sony. lmao this guy
Does the PS5 have new wind tunnel tech, or is that the TV?
I don't know this guy, so he would have no influence on me buying a ps5. If they were to get in the remaining chuckle brother though...
I have zero clue who this person is, i only ever hear the name here at push square lol.
Let me guess, hes one of the biggest names in music, making millions with his brain dead rap music. Mumbling nonsense and making stupid sounds. Acting like hes the s***, the next messiah.
...... BACK IN MYYY DAY, musicians were musicians. Spent their lives perfecting their instruments and writing lyrics from their heart.
Ok boomer. HA BEAT YOU TO IT
I feel very old!
Same i feel old too
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