Sony’s expressed interest in making anime a core pillar of its business, so it’s no surprise to see reports that the organisation is poised to purchase streaming service Crunchyroll. Nikkei Asia reports that the organisation is in final negotiations to nail an acquisition valued at around $957 million, which would make it a global anime powerhouse.

The Japanese firm already owns Funimation and Aniplex, and it’d presumably be looking to merge the operations of this trio should the deal go through. Crunchyroll currently has three million paying subscribers, but it’s the 70 million non-paying members that the organisation will be eyeing. Anime is big business at the moment, with the new Demon Slayer movie blowing up at the Japanese box office earlier this month – despite the ongoing pandemic. That, unsurprisingly, is another Sony project.

Earlier in the year, the manufacturer hinted how anime can be leveraged to unify all of its core businesses. There are roles for Sony Pictures, Sony Music, and PlayStation here, with the aforementioned Demon Slayer due to get a CyberConnect2 tie-in game on the PlayStation 4 next year. We’d expect more Crunchyroll acquisition news to emerge over the coming weeks.

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