Even we’ve been critical of PlayStation’s communication campaign for the PlayStation 5 at times, but maybe we should cut the company some slack. After last week’s PS5 teardown video went nuclear, the company has followed up with an explosive first look at the system’s user experience – and overnight it was the top trending video on YouTube. Like, the whole of YouTube – even outperforming Demi Lovato’s new music video!
Obviously the metrics have slowed a little now, but it’s still poised to cross seven million views in 24 hours. Why are we even talking about this? Well, because these are extraordinary metrics, and absolutely are an indication of the enthusiasm surrounding Sony’s next-gen console. The crazy thing is, as we get closer to launch, there’s still so much more for the manufacturer to tell us. Yes, the wait has been irritating at times – but it’s built unrivalled hype in the process.
[source youtube.com]
Comments 25
Anything PS5 related reaching the top of trending is insane, and this is just the reveal of the user interface! I still wish sony would be more communicative - long gaps of silence are always frustrating, but results like this make me think they might know what they're doing!
Sony drops the bombs. They’re smart in marketing when they know everyone is desperate for news/info. Smart marketing method tbh.
But according to the Xbots all over Twitter it's terrible and we're in damage control mode? I've seen nothing but good words about the new interface from programmers and publishers alike??
Yep. Every day I realise how lucky I was to pre order. Launch day is going to be madness.
I wonder if the folder structure from my grouped games will carry over to the PS5 on my external HDD.
@JinxMax Yeah they know their game by now. They do everything in their own sweet time for maximum effect, and it works.
A random Burger King teaser of all things on a Tuesday, then a bomb on the Thursday.
@Thesnipergecko This is my only concern regarding everything I've heard so far. I love my folders. Surely they'll let us keep them.
For not one second have I understood the undeserved panic surrounding the ps5 launch. Since when did it become the norm to reveal every aspect of the product prior to launch? Especially now when a firmware update can introduce (or render obsolete) features.
Personally I want a bit of mystery when I buy a new console. It's fun to explore and discover things for yourself rather than everything explained.
playstation got the world in their hands
It's a strange one, every time Sony release new info I'm like wow great, then we get few weeks of nothing and I'm like c'mon Sony give me more info, then they randomly drop some info like yesterday and all is forgiven lol. Seriously getting hyped for release now, time is going so slow 1 month to go, hopefully it flies by, but I know that final week will be a nightmare, especially as I will already have the games ready and waiting.
Off topic (ish), I’m glad they seem to have kept the underlying XMB format. If it ain’t broke..... 🤔
It's because of Sackboy Now if they showed Knack 3 then it would been double of that Joking aside hopefully SONY will show more of the UI soon but do I really want to see everything? Sometimes it's nice to unbox something and just see it for real for the first time
From what i have seen so far it looks like a really good, user friendly, gamer interface.
That's why sony is the g.o.a.t. not even Nintendo or x box will have hyped like this for a ui.its legendary. 👑 word ☝ up son
The ui looks good, I'm happy about the Hints feature on the ui, searching for platinum will be way easier on ps5 compared to ps4, and I hope psn will be way faster because it's native on the console 😃
As a rabid consumer I've been critical about Sony's ponderous drip feeding of information.
But as someone working in media i've had to respect that they've been the master puppeteers, never letting us satiate our appetite and giving us a slow, but steady flow of information and reacting on their terms not anyone elses'. Though it's not a strategy without risk.
Now people can stop crying for UI info every single time in the comments.
@Carl-G for someone that bought a PS4 because of Knack, we need Knack 3. Hell I hope PS5 has both Knack games looking better along with Tearaway.
Hope I can close those card things. I dont want to know how close I am to finish a game. Hope we have options to customize.
The PS4 success probably feeds into this. Strong sales and a strong line-up have built a loyal customer base and we're eager for every drop of new information about the PS5. Even though I won't be getting a PS5 day one, I'll be looking at every new piece of news they release until launch!
It's a beautiful piece of work. Fast, dark, user friendly and in 4K.
@East76landS one look at the Xbox launch line-up, or media strategy of showing old games running on it (where are the next gen games? First party gameplay?!), tells me they're the ones in damage control mode
Clearly was just a vocal minority that wanted to see it.
Yes, of course! Great.
Xbox’s interface doesn’t even run in 4K.... wow 😂
Right now it's 10.6 Million views !! Crazy !
Tap here to load 25 comments
Leave A Comment
Hold on there, you need to login to post a comment...