Sony has revealed the official advert that will accompany the PlayStation 5 as it launches across the world in just a couple of weeks time. Narrated by the Japanese giant's new strategic creative partner Travis Scott, the minute-long ad is full of inspirational clips before taking the viewer to space. It then signs off with the new marketing tagline: Play Has No Limits. Over on the PlayStation Blog, Eric Lampel explains the thought process behind the global TV advert.
He says: "The theme of the spot is centered around the idea of exploration. There is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. We all want to go to places we’ve never been, see what’s never been seen. We tell the story by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary."
Lampel adds that it is designed to feel "epic and iconic" as it celebrates Sony's commitment to pushing the boundaries of gaming. Do you think the ad achieves that? Share your thoughts in the comments below.
[source youtube.com]
Comments 20
when are they showing ads with games???
Good ads, still waiting when the preorder on sea country start 😃
Just waiting for someone to add the "eliminated" screen from Fall Guys when the person falls through the ice xD
Interesting concept for the ad.
Man went from Astroworld to Astro's Playroom
@Amppari I'm sure they'll have a Spider-Man ad, too. PS5 is already in the NBA 2K ad that's running in the US.
@get2sammyb im hoping for an ad showing bunch of the launch games.
That was the silliest ad I've seen for the PS5 yet.
@get2sammyb where are they ?
Don't care what the ad's like - I'm sold already.
Is it only me with audio but a blank screen? Viewing on an iPhone.
Love it. Now bring it to me please!
It's a bit (...actually VERY) cheesy but it does make me feel hyped for sure!
Who? I’ll watch it when they put out a version with Brian Eno narrating.
For someone like me who can't get hold of one, but will definitely get when available I don't need convincing and don't understand why they would need to advertise yet when they're sold out and likely will sell out at launch. Why not save the advertising budget for when there is surplus stock? Admittedly I know nothing of the marketing world
Missed an opportunity to get Elon Musk involved if the advert is space themed.
Not much here besides corporate vanity.
I really like the transition at the end
@RBMango I guess you weren't around for the European/UK PS3 ads then?
@TheIdleCritic I was, but I'm comparing this one exclusively to the PS5 ads we've seen so far. I didn't say this one was the silliest PlayStation ad ever.
@RBMango bring back those weird adverts for the PS5 I say. Or pop the alien girl in astrobot as an Easter egg.
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