The PlayStation 5 may be right around the corner, but there’s still huge demand for the PlayStation 4 – especially when it’s priced as low as €95. A Lidl store in France attracted enormous crowds today, as the supermarket plunged the price of Sony’s flagship format as part of a special promotion. The police were called, and the deal has since been cancelled.
“We were very surprised by the enthusiasm and we apologise for the inconvenience caused,” a spokesperson for the shop said, via Google Translate. “Today, we believe that the security conditions are not met to keep the supermarket open. The sale of the PS4 is also permanently cancelled.”
The scenes are reminiscent of those across Europe when the PS4 first launched. It’ll be interesting to see how retailers cope with the demand for the PS5 later this year, with Sony saying its confident it’ll be able to get consoles to those who want them. Whatever happens, this is proof that there’s still an enormous market for PS4, and the Japanese giant will still be able to move plenty of units once next-gen arrives.
[source twitter.com, via twitter.com, resetera.com]
Comments (30)
They did a ridiculous deal on Xbox one all digital before Xmas too (in the UK at least).
I wish it was still common for the previous gen to drop in price dramatically. I seem to remember the PSone being available for £50 when the PS2 was out
That's a lot of people close together, while there's still a pandemic going on. Permanently cancelling that deal was the right choice, as there would have been no way of selling it safely for that price.
Didn’t see any reports on the police having to be called in when the Xbox one deal was going on 😏. Oh who am I kidding, there would’ve been like ten people going in for that 😂
Drop the price in the holliday season and. The ps4 will sell like cheesecakes.haha.vive la 🇫🇷 france mon ami.word ☝ up son
Wow that is mad that a) they would drop it that low and b) not expect crowds of people.
Hell, I'd buy a spare for that price!
Pop in for sum frozen frogs legs and come out with brand new PS4 - happy days in France
That's super cheap, already have the pro but even I will buy another ps4 if it's that cheap lol.
PS4 for €95. COVID-19 for free.
"..this is proof that there’s still an enormous market for PS4.. "
...well yeah at the price point of €95
Not a single one of them is wearing a stripey t-shirt or a beret. Quite surprising.
This is a top news story.
@Atreus97 Haha, but I mean if Sony can drop the price to something like $175 or something, they're going to sell loads even once PS5 is out.
Wow that's a crazy price, probably people going to buy and then sell on for profit. bit stupid of them to do it during a pandemic though maybe they want to go to lockdown again
Funny how just a year ago looking at this all I would have seen is a bunch of French people scrambling for a deal on a PS4.
Now this year, I've gone all Gandalf: "Flee, you fools, the Virus is upon you!"
"...sa mere.. ' haha 😄
to be fair it was predictable with that offer.
@Atreus97 other systems could go as low and they'd still not attract huge crowds.
Hell of a price! I imagine the cues for a ps5 will be just as bad.
2+2=4
95 euros for a PS4 console to play thousands of games that still look alright to this day, not to mention all the exclusives. Of course, there is space on the market.
@get2sammyb once ps5 releases , I could see Sony lowering price of PS4 pro to like 250 with some new refined slim model. While PS4 base model being completely removed from the market. If those Amazon listings are real from previous day, it would be on track with ps5 digital only and ps5 base at 400 and 500 respectively.
Edit:
They did the same with PS2 and PS3 transition, where PS2 slim prices were just 180 euros with a game in 2007 and other ps2 models removed. Then PS3 and PS4 transition was also similar with PS3 super slim being the only model on sale and going at 200 while PS4 at 400.
Edit 2:
Just for comparison I bought my original PS4 from Argos for 400 bundled with GTA V remaster, Far Cry 4 and Infamous second son. I bought it in 2014 November. The far cry 4 was only a week out.
I bought PS4 Pro during its first week for 400, in Argos. It didn't have any games with it tho. In 2016 November, I think.
So Bread, milk, PS4 all for 97 Euros I hope SONY do another smaller cheaper PS4. I am sure that would sell well.
Apparently today here in the UK, Lidl were selling the Xbox One S with 3 games for £99. Also heard the Switch was going for the same price at certain retailers but we’re only exclusive to NHS staff taking advantage of 50% off everything.
@ralphdibny Make a new working PS1 with a HDMI and region free and will storm the stores.
@Atreus97 Im sure if it drops to €150 there will be a lot wanting one.
COVID 19 is around and you cant even put up a simple online only deal. These french are idiots.
@Flaming_Kaiser yeah that would be sweet, with regards to your other comment, Lidl doesn't do online shopping, it's brick and mortar only. One of the few supermarkets in the UK at least, to remain so. Even then, i doubt any of the others would deliver a PS4 with your groceries. Tesco did away with their "Direct" entertainment offerings so they only sell consoles in certain stores now.
I see a very good price and bundle on the PS4 this holiday...especially for the black-friday. I'm still waiting to see the price on the PS5, and probably won't own it for a while (hey, kids come first), but I'm sure the PS4 will sell like crazy this holiday. Sony will own the holiday season again!!!!
I remember getting the last ps4 before xmas 2013 in cornwall and doing the exact same with the ps4 pro I actually can not wait to see the pure carnage that ps5 creates as I expect xbox to up their game but Sony spent the past 3-4 years really cementing their position as the console market leader and look at the ps4's major first party swansong....
TLOU2, Ghost of Tushima
2 absolutely stunning games I can only imagine what they will look like at full 4k 60fps on ps5 when the remasters hit
We wouldn't want you to get sick remember there is a pandemic going on, or especially pass it on to other people. Have a great time protesting in your thousands, a protect is definitely worthy of putting yours and other people's live at risk. What's that you don't agree? Don't make me call you a Bigot, Racist or Misogynist now, that's it fall in line.
Vendredi Noir!
@ralphdibny Not in France in the Netherlands we can buy online i dont know if it contains actions though. Sorry did not read the last lineof text.
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