Just when you thought microtransactions couldn't get any worse, Dead or Alive 6 comes up with a new tactic to nickel and dime you that little bit more. Introduced with update 1.60 on PlayStation 4, you'll now need to pay real-life money just to change your hair colour.
If the thought of that isn't bad enough, you're not actually paying for an unlock. You're charged $1 in the US to change a character's hair colour, but then if you don't take a liking to the new look, you'll have to pay another dollar to change it back. This went live alongside a new patch which promised a variety of new customisation options for the fighters, but we can't imagine the community thought it would then have to pay for the pleasure.
Although, this isn't the first time Dead or Alive 6 has charged an extortionate amount of money to gain access to its content. With a season pass which costs much more than the actual game, coming in at $93/£72 for just some costume packs and two new characters, we can't say we're impressed by the effort to milk as much money out of the game as possible. It's not even that good, earning a 6/10 in the Push Square review.
What do you make of this? Do you think it's just as ridiculous as we do?
[source kotaku.com]
Comments 26
yeah this is why i gave up on the series, i could see this coming ages ago with how they were dealing with the game
And this is why this game is dead.
I really liked Dead or Alive 5, but you could see the scummy business practices already making their way into the series. Season passes at £70 a pop, so much DLC...
I was hoping things would change with Dead or Alive 6, but it's adopted an even worse business model (on top of being a worse fighting game, in my opinion).
For shame.
you really have to question a game when its dlc costs more than drugs and hookers.
This is pretty bad. I like the fighting mechanics in 5, but I'm glad I never invested in 6.
@Anguspuss I know what I'm spending my money on...😍
Gameplay wise, the game is pretty good. It's a shame they are handling the rest of the game so poorly.
Are Koei Tecmo purposely trying to kill Dead or Alive? Do we know of any other games they make that they try to monetise as fiercely as this?
@Turismo4GT or alive?
I stopped Playing at Dead or Alive 2 PS2 when it moved over to Xbox the games haven't really changed that much in years they know the franchise is dead is why not milk those last lot of die hard fans they have left
It just doesn't annoy me though, at the end of the day if people want to pay for this stuff then they are just catering to a market that exists. Moan about it all you want but if they think it's worth potentially damaging their brand over, it's their call - maybe it's the right one, for them.
Of course, in my personal opinion, anyone paying for new hair is a mug. But then again, some people earn hundreds of times that amount in the time it takes for the PS store to boot up.
@MS7000 - Dynasty Warriors has some pretty scummy DLC too. DW9 has 3 season passes and a lot of weapons DLC, most of which was definitely stripped out of the game to sell for extra as it's all been included in previous games. Dirtbag company.
That is horrible. Just horrible. I think it has a pretty neat flow to it as a fighting game, but this is way too far. You can’t even buy hair color changes permanently. Yep folks, this is what happened because people got upset when they wanted to make the game a little less sexual. This what we got. It’s just too far. It’s such a shame too.
Mess after mess with this game. The DLC costumes are just whack and boring, Ridiculous season pass price, characters who are DLC but should have been playable from the start, and now the hair color change. I won’t diss the gameplay which is fine, but Tecmo needs to chill out with the DLC.
This is what happens when you have an idiotic company that doesn't just accept it's series for what it is, give the fans (a built-in audience) what it wants and go from there. Instead they chase an e-sports crowd, that never liked series, sh*t on the fans in the process but then tell them 'buy our game for full price, anyway, and here's a bunch of DLC you have to pay ridiculous prices for to get the stuff you want and expect from this series you've supported for decades.' Awful business and disgusting treatment of fans.
@Jaz007
Yeah, God forbid fans want the over the top stuff the series always had... While we're at it lets see Rockstar take Grand Theft Auto in a Teen rated direction and see how that goes. This isn't on the fans, it's on the idiots running the company.
@JohnnyShoulder that, kind Sir, is certainly debatable. I vote for Dead
Such a shame to see one of my favorite franchises dying in such a disgusting way, I stop at 4 because 5 started with the crazy amount of DLC but I was hoping for something better for 6 but instead of that they are making it worse now they really are going low
@MS7000 yeah most games while not as bad have absurbd dlc mirco transactions dynasty warriors 9 is a fffffffffffffffffffffffffff disgrace
Impressive, is this the first company to charge an admin fee for changing a profile or save?
Let's just rename the game to, "Dead"
It's utterly ridiculous, but I don't mind it. I only mind it when they take away something important, like characters from previous fighting games or important parts of the campaign to sell them as dlc.
All the extra stuff that are optional, I'm fine without. And if they can charge crazy amounts for them and people are willing to buy them, then good for the developers. There are plenty who struggle quite a bit when their games are niche.
Despicable...
Charging to change it back to the stock hair color?
Shouldn't you already own that? Wow, total new low.
Gamers pay for this stuff which is why developers charge for it. Pee and moan all you want (I know I do) but as long as a sizeable enough segment of the market is 'happy' to pay for it, stuff like this will exist. I used to blame developers for this kind of stuff, but now I think gamers are actually to blame.
It's Koei Tecmo! They do this with all of their games. It's why I stopped buying them years ago.
I have never bought a Dead or Alive game, But I don't know why people feel they can't enjoy a base game without falling pray to micro-transactions add-ons.
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