PlayStation CEO Jim Ryan said that the hardware manufacturer has plans to support PlayStation VR across the Black Friday and Christmas seasons, and it already looks like that commitment is taking shape in the form of a new ad for the virtual reality headset.
As seen above, the most successful VR device on the market abducts you in the boot of a car, conducts an alien invasion outside a motel, and gives players a sword in their fight against dragons. Clearly emulating the experiences of Blood & Truth and The Elder Scrolls V: Skyrim VR, it's a very cool, flashy advert that's not going to look out of place on TV or the big-screen before Hollywood's next big blockbuster film.
What do you make of the advert? Escape a car abduction in the comments below.