We’re not sure whether it was the case in other countries, but Lara Croft was an absolute superstar in the UK throughout the latter half of the 90s. The character adorned the cover of magazines, frequently topped the video game charts, and was also chosen as the “face” of Lucozade. The advertisement embedded below takes us back a bit:
Now, the sugary soft drink has revived its partnership with the athletic Tomb Raider, launching a new commercial ahead of the release of the upcoming Alicia Vikander movie. We guess it’s supposed to riff on the whole Honest Trailers thing, but it’s not as good as the old Lucozade ads. Nevertheless, this is getting our nostalgia knickers in a bit of a twist.
The new Tomb Raider movie’s due out on 15th March, with Square Enix set to announce video game sequel Shadow of the Tomb Raider at some point this year. We hope both are more agreeable than the taste of Lucozade, which can best be described as a mix of lemonade and a sherbet dip. In a word: disgusting.
[source eurogamer.net]
Comments 13
Haha Lara really was everywhere back then. Unfortunately Lucozade tastes vile now they removed some of the glucose and added artificial sweeteners.
Well the timing couldn't be better following our recent forum topic.
I really like Lucozade actually, although I don't drink it a lot. Original is great for a hangover and the clear citrus one they had years and years ago (which now doesn't taste the same) was great. Although they reduced the sugar content substantially recently which has resulted in an uproar from the smackhead community. Very good for withdrawals the original recipe was, apparently.
And Lemonade and Sherbet Dip together sounds disgusting? On what planet?!
I remember that advert, a pity that the new one is rubbish. You just can't beat classic Lara.
@ApostateMage Yeah that old one was the t*ts.
That old commecial just SCREAMS 90's and I love it.
The new one is just a tie-in and just disappointing.
Haha we were just talking about this in a forum thread as well recently about the add campaign in the 90s. Being from the States I never heard of that campaign till a few days ago, heck never even heard of that drink or whatever it is.
@RogerRoger You called it bro, the Lucozade endorsement deal is back. “Fizzy paint thinner” I think was how you described it.
But I think Lara could sell water to a drowning man.
After this trilogy I hope lara is back to her usual ps1 self, the new lara is too whiny
Lucozade, it's what old people drink at the hospital
@wiiware
I like the new Lara.
This trailer actually shows more of the new movie than I've seen before. I'm still going to go see it because I have some cinema tickets I received for Christmas that I want to use up, but I'm a bit concerned given this footage that it's just going to be a live action adaptation of the 2013 game. Those never end well. But I sat through all the live action REs, in theater, as well as some of the Transformers movies and both new TMNTs. This can't be any worse than some of those.
@Th3solution Not this man, she couldn't.
And she sure as heck isn't gonna get me drinking this gnat's urine again.
But I did like the new trailer, it had a sense of fun (something I sincerely doubt the actual film will have, but hey). Now all I've got to decide is whether to use my powers of precognitive forum post timing for good or for eeevil...
Never heard of that drink before, doesn’t look all that great.
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