Weirdness: Fake Kaz Hirai Announces His Retirement from Twitter

One of the few remaining attractions on Twitter, the outstanding CEO Kaz Hirai, has announced his retirement. The best parody account this side of Boring Milner has been a frequent source of hilarity for years now – even catching the eye of the popular ex-PlayStation executive during a CES press briefing a few years ago.

Alas, all good things must come to an end, and the quick-witted prankster has decided to hang up his Tweet Deck – but not until after E3 2018 at the earliest. The mystery man behind the iconic account cited a lack of time to keep up with gaming news as one of the reasons behind his retirement. He also suggested that he’s run out of jokes: “It turns out there are a finite number of ways you can say ‘nobody wants a Vita’,” he wrote.

With over 100,000 followers, CEO Kaz Hirai is one of the most popular gaming parody accounts on Twitter – well, assuming you ignore Aaron Greenberg’s handle, we guess. It’ll be a sad day when the faux executive finally steps down, but hopefully he’s got one or two more The Last Guardian gags in his locker before he officially calls it a day.