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In this industry, there are times when you have to sit back and correctly manage your expectations. As a general rule, we find that keeping our expectations low is usually the best course of action - just look at Sony's E3 2015 press conference. We were convinced that we'd be bombarded with third-party trailers and PlayStation VR, but instead, we got Final Fantasy VII Remake and Shenmue III. If that's not a win for low expectations, we don't know what is.

Yesterday, the official Bandai Namco Twitter account teased "big news" regarding the Dark Souls series. Naturally, this had people positively frothing with anticipation - some even convinced themselves that the announcement of a Dark Souls remaster was incoming. No, we're not sure how you can casually jump to that conclusion, either.

Unsurprisingly, the hate is now raining down on the publisher's aforementioned social media account after it revealed that the "big news" is, in fact, a Dark Souls III line of branded clothing. Praise the sun and all that.

[source twitter.com, via twitter.com]