And... FIGHT

A bitter rivalry has broken out in Japan, as SCEJ president Atsushi Morita has challenged Square Enix CEO Yosuke Matsuda to a duel – in Call of Duty: Black Ops III. In the video embedded below, Morita-san confidently calls out his counter-part, and recommends a battle. A re-enactment of a heated conversation between the executives then plays out – with look-a-like actors playing the businessmen. Only in Japan, eh?

The upshot is that the two gaming bosses will battle each other live on NicoNico this coming 26th February at 9PM Japan time. There's more than just pride on the line too, as Square Enix used to publish Call of Duty in the East before Sony took over with Black Ops III. Who's your money on in this fight to the respawn? We reckon Matsuda's going to prove the dark horse here – Morita's going down.