Console wars have a bad name. We're not condoning the craziness that occurs on social media and message boards from time to time, but there's a competitive edge to any industry that can be entertaining when viewed from the inside – and video games are no different. Console Wars, a fly-on-the-wall insight into the skirmish for 16-bit domination, makes the heated discourse on NeoGAF look like a playground disagreement, as it takes you inside the SEGA of America boardroom throughout the early-to-mid '90s.
The book's a couple of years old now – with a movie adaptation apparently on the way – so there's a good chance that some of you will have read it, but for those who haven't, it delivers a novelisation of toy tycoon Tom Kalinske's baptism of fire in the growing video game market. Tasked with transforming the floundering Genesis into a genuine contender against the dominant Nintendo Entertainment System, the book outlines SEGA's guerrilla marketing tactics, the creation of Sonic the Hedgehog, and the company's unexpected rise to power.
It's the kind of insight that this PR coordinated, NDA obstructed industry rarely provides, and while it certainly shines a rosy light on SEGA of America, it's absolutely fascinating learning about the company from the inside. Whether it's the coining of Blast Processing or the company's deliberate attempt to make the Super Nintendo look inferior, many of the accounts here are eye-opening – and add whole new meaning to the term 'fanboy'. But this isn't a one-sided account, as it also offers ample insight into the origins of PlayStation.
Console Wars makes the heated discourse on forums like NeoGAF look like a playground disagreement
And it's these segments that will perhaps resonate hardest with readers of this website. The book recounts in intricate detail the events leading up to Nintendo's infamous double-cross – a day after Sony announced that it was working with the House of Mario on the PlayStation – and even outlines just how close the Japanese giant came to partnering with SEGA. It's the kind of story that history seems to have brushed aside, but all of the threads line up perfectly here – and it actually makes for some great drama, too.
That said, the book is a little over-written in places, with dialogue being a particular offender. Because it's a novelisation, some of the major players are embellished with a little too much wit, and conversations play out in an unnaturally clever kind of way. That said, the story does capture the personality of each executive; from the hot-headed temper of Steve Race – who would famously announce the price of the PSone at the very first E3 – to the gregarious nature of SEGA marketing supremo Al Nielsen, it injects some humanity into what are ostensibly faceless organisations.
But beneath the personal stories and corporate accounts, Console Wars is quite simply stuffed to the gills with fascinating facts and anecdotes. Whether it's the internal war that led to Yuki Naka and his team ditching Sonic the Hedgehog's well-endowed other-half, or the string of disasters that caused the Super Mario Bros. movie to be such a commercial flop, there's content in this novel that any self-professed video game fan will be fascinated by. Ever wondered how Sony got Electronic Arts to support the PSone? You may be surprised.
It's a great read, then, and pretty much essential if you grew up during the 16-bit era – or perhaps want to learn a little more about the origins of the industry as we know it today. There's an intentional SEGA slant to the entire yarn, but PlayStation fans will find themselves rather well serviced, as Sony's story is strongly interwoven into that of Kalinske's. And while the dialogue can be a bit dicey and the strong North American focus a little irritating from an international perspective, it's hard to fault this fascinating account of the greatest ever console war.
Have you read Console Wars? Are you considering giving it a read on the basis of our recommendation? You can purchase it from Amazon US through here and Amazon UK through here.
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Comments 20
See @get2sammyb you can use a Mario pic and talk about Nintendo without dying!
@Frank90 Watch this space! Hopefully I'm still alive tonight, but we'll see...
@get2sammyb Crossed fingers! hahahhaha
I'm glad Nintendo and Sony fell out in the 90's as I think they'd have been detrimental to each other.
Still haven't read the book but I probably should. The 16-bit era was when I really became a gamer and to me will always be the golden age (though the generation afterwards was very close).
Snes vs Megadrive.
Man that's the battle of the heavyweights. And like boxing who will never have the foreman v Ali clash ever again, it makes me sad.
Everyone put on their nostalgia goggles and slate PS4
Wow no one said sega does what nintendon't yet...
@get2sammyb Will have to give it a read. I remember a guy last year started a kickstarter campaign to do a book and dvd about the rise of PlayStation but sadly it failed.
This book has been a favorite of mine since release. Glad to see it get a nice, positive review. @get2sammyb
There was news that broke a while back that Sega (who it was within the company I don't know) actually kidnapped a family member of a Nintendo employee at one point... that's how crazy it was between Sega and Nintendo.
Ask some of the members on Nintendo Life- a few of them know the details much better than I...
@Frank90 This site does need more Nintendo.
I need this book, I loved the 16 bit era of gaming.
@TingLz Indeed! But Sammy is starting to see the Nintendo's awesomeness
The review has me sold - I grew up in that era and I can remember having fierce arguments (I was a Nintendo boy growing up) on what was the best console. Even then I remember thinking that some of Sega's products post Mega Drive/Genesis were a little faddy or not great quality (e.g. the 32x) - combined with the fact that I couldn't afford them but the rich kids at school could. Sounds like an interesting read.
For those who don't like to read, the audio book is great as well.
@Rudy_Manchego It goes into all the details behind the 32X and why those products turned out that way. Really interesting stuff.
@Frank90 The hilarious thing is, my first website was a GameCube one, and I used to write the odd review for Nintendo Life in the very early days!
@get2sammyb Yeah, that is interesting. I mean, in the space of a few years Sega rushed out the Mega CD, 32x and then the Saturn (followed pretty quickly by the Dreamcast). It is also amazing just how saturated the market became in early to mid 90's. SNES, Genesis (with bolt ons), Atari Jaguar, Neo Geo, Amiga CD32, 3DO, Phillips CDI as well as PC and Mac gaming. I still wonder about that Nintendo/Sony collboration - possibly the greatest what-if of gaming.
sega genesis my trully first love.streets of rage.contra hard corpse.kid chamelon.sonic the hedgehog.Rambo 3.truxton.etc
like the video feature , i can't be arsed with all that reading . Wait ! thiis review is about a book ? oh the irony !
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