Well, this is brilliant. The other day, Destiny developer Bungie announced that players could gain exclusive DLC by buying specific cans of energy drink Red Bull. Understandably, it was seen as a pretty reprehensible ploy, so now Polish Studio Techland has responded with its own promotion for Dying Light.
Indeed, in order to get yourself a free code for a premium weapon pack, simply snap a picture of your beautiful face drinking a glass of water, and upload it to Twitter tagged with #DrinkRightDyingLight. Genius.
On the one hand, this side-splitting stunt can be viewed as a cynical marketing move. While on the other, it can be viewed as a humorous way of poking fun at a cynical marketing move on Bungie's part. We tend to think it's the latter, but what do you reckon? Let us know in the comments section below.
[source twitter.com]
Comments 18
So. Much. WIN.
This is great!
funny stuff
It's easy to poke fun at the muppets at Bungie these days, what with their total obsession with milking their fans of every penny possible for the tiniest bit of content. But this was done well, good job, Techland.
I'ma try it.
Wonder what I get if I take a picture with a slurpee...
Wonder how they're planning on verifying the posts, if they actually do intend to give out the weapons. As I'm pretty sure there's not going to be some poor sap wading through the thousands of posts checking that each one is water. Somebody should upload with the correct tag but drinking a beer and see if they still get it!
Love it.
Do you think that they'll notice me drinking straight vodka from a glass?
Or maybe it'll be my bloodshot eyes....lol
Seriously how would they vet something like this, and "filter through genuinely" the mass quantity of people that would participate in this "funny gimmicky" promo?
It'll be "most likely" people that just participate by sending a photo of you drinking "something"...lol.
This is a joke right, maybe the new bike racing SIM developers can have you boost your speed by you sending in a picture of you on the toilet, as it sounds crappy, haha
Ahh this is awesome. Bungie has been off the rocker lately, what with locking The Taken King into a $80 limited edition and not selling it separately. I'm ashamed I bought the first two DLC packs for that game. I mean, how sleazy can you get Bungie?
@thatguyEZ This is what happens when Bungie sells their soul to Activision.
lol. has anyone done it? is this real? i dont want to waste my time setting up a twitter account just to find out its for nothing.
@Gmork___ yep water is real.
@Gmork___ yeah me neither, I have this feeling it will be free regardless of you posting a picture of a glass of water
oh thanks a lot pal. ok ill rephrase my question. will i get a premium weapon pack if i send a picture of myself drinking water tagged with #drinkrightdyinglight to techlands twitter account?
@Gmork___ Everyone will get something after 50k shares, but you would get something extra I believe if you send in a photo.
Personally I think this is expert marketing, and as everyone has access to water, and its at no extra cost to the person, its a nice way of rewarding fans.
Just did it lol
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