Well, this is brilliant. The other day, Destiny developer Bungie announced that players could gain exclusive DLC by buying specific cans of energy drink Red Bull. Understandably, it was seen as a pretty reprehensible ploy, so now Polish Studio Techland has responded with its own promotion for Dying Light.
Indeed, in order to get yourself a free code for a premium weapon pack, simply snap a picture of your beautiful face drinking a glass of water, and upload it to Twitter tagged with #DrinkRightDyingLight. Genius.
On the one hand, this side-splitting stunt can be viewed as a cynical marketing move. While on the other, it can be viewed as a humorous way of poking fun at a cynical marketing move on Bungie's part. We tend to think it's the latter, but what do you reckon? Let us know in the comments section below.