Destiny PS4 Red Bull PlayStation 4 2

This is going to be controversial. Activision has revealed the extent of Destiny's partnership with energy drink Red Bull, and it goes further than your usual branded armour and in-game guff. Those of you that pick up specially marked cans in the United States will instead nab XP boosts, which will increase your experience intake by 50 per cent for a 30 minute period. Drink to win, then, eh?

The codes will be redeemable from 1st July, while sets of the sugary soda will come with access to an additional quest which promises to "test the speed and strategic abilities of Destiny players in new ways". This will be exclusive to packs of the popular pop through 15th September until 31st December this year, when it'll presumably be opened up to everyone thereafter.

One would assume that this is going to go down like a warm soft drink among fans, as Bungie's sci-fi shooter has already come under fire for its controversial timed exclusive DLC on the PlayStation 4. Do these kinds of promotions convince you to drink more of a specific brand of soda in the first place – or are both companies wasting their time and money? Chug a Cheeky Vimto in the comments section below.

[source quest.redbull.com]