Call of Duty: Black Ops 3 III PS4 PlayStation 4 1

Whether you realise it or not, Sony teaming up with Activision for Call of Duty: Black Ops III is a big deal. It marks the end of a partnership between Xbox and Activision that lasted nearly an entire console generation, it probably cost Sony a fortune, and – while it won't necessarily guarantee the Japanese giant the spot of top dog – it's going to persuade a lot of undecided gamers to get a PlayStation 4.

Activision CEO Eric Hirshberg spoke to IGN about the deal earlier today. "The time was right for us to partner up with Sony," he said. "They really wanted it." Working with the publisher on Destiny may have helped, too. "When a first-party is really excited and gets behind your games it makes a really big difference. [Sony] did a great job with Destiny and helped launch that and make it successful."

The executive then went on to remind Xbox fans that although downloadable content is coming to PlayStation first, it will eventually be available on all platforms. "It's important to remember that this is a cross-platform game and everyone gets all the content eventually – and it's going to be the best shooter on any platform no matter where you want to play." Will you be running and gunning in Black Ops III? Parkour your way to the comments below.