Try not to blush

Sony’s been riding high on a chorus of consumer goodwill for well over a year now, and it seems to have mastered the art of acting humble within that time. This brand new video is a perfect example of the company’s newfound fan friendly approach, in which it brazenly thanks the 6 million owners of its next-gen console for stumping up the cash for the machine.

Even we’ll admit that this seems a little too saccharine sweet, but at least the platform holder’s putting out positive messages, rather than ones involving second jobs. It’s also touching that it takes a moment to acknowledge developers in the trailer, too – after all, its box would be nothing but unfulfilled potential without the great support that it’s received.