Price drops are common in this industry. It’s becoming increasingly regular for new releases to be discounted – both physically and digitally – shortly after launch, with patient players often rewarded with a bargain. Moreover, console cost adjustments frequently factor into a manufacturer’s hardware marketing roadmap, with the first revision of the PlayStation 3 virtually resurrecting the struggling format back in 2009.
What’s less common, however, are price increases. Sadly, that’s exactly what Sony’s doing with the PlayStation 4 in Canada. Starting from today, the next-gen console will cost you $449.99, a significant premium over its original $399.99 fee. To rub salt in the wounds, the DualShock 4 and PlayStation Camera will also be receiving a hike, rising from $59.99 to $64.99. In a statement, the platform holder revealed that the move is due to “changes in the market environment”.
The prices of many games for the next-gen machine have been bumped up in the region over the past couple of months too, with new releases setting players back $64.99 rather than the usual $59.99. A spokesperson for the Japanese giant revealed that it will be charging a whopping $69.99 for upcoming exclusives inFAMOUS: Second Son and MLB 14 The Show. We hope that our Canadian readers have got plenty of spare pocket change.
Despite the changes, the PS4 still remains cheaper than the Xbox One, which retails for $499.99 in the Land of Maple Syrup. The Sony system also has a significant sales advantage over its competitor’s next-gen platform, even if the gap is starting to close. However, pricing doesn’t appear to be the problem for the PlayStation maker at the minute, as much like the rest of the world, the device is proving particularly difficult to find in the region right now.