Sony boss Kaz Hirai certainly made an engaging keynote speech at CES 2014. Among other things, he announced cloud streaming service PlayStation Now, looked back at previous company success stories, and outlined some more recent highlights such as Media Molecule’s delightful paper-based platformer Tearaway.

Unless you were really paying close attention, though, you may have missed just how many times the affable executive said a certain buzzword throughout his speech. Thankfully our friends over at Kotaku have made a handy edited video for your entertainment. Wow.