E3 2013: PlayStation 4 Will Cost You Just $399 When It Launches

Let us all take a moment to remember the xbox and there fans, yeah you're right,f$%k that. congrats SONY. totally ripped microsoft a new ONE.

Sony has just won the Next Gen race.

I'm sticking with Wii U and PC this gen for my stationary gaming, but I can see the PS4 dominating sales by the end of gen 8. VERY nice price; I'd be surprised if westerners STILL end up buying the XBone more than PS4 at launch. In Japan, even though the Vita is still struggling against the 3DS, perhaps the PS4 will beat out Wii U (unless Nintendo announces a price drop).
Now if only they announced a Vita price drop.........

This price list has probably just about done it for me. I don't think there's anything Nintendo can do tomorrow to get me to not sell my Wii U...

So, no new big games for PSV?

For weeks I've been saying that Sony wouldn't restrict gamer rights, and tonight, my faith has been rewarded. I also believed them when they said that the PS4 would be affordable, and once again they've proven that my faith was well placed.

They should have gone for an inFAMOUS Vita port, because every GoW fan already owns the GoW saga for PS3. Although I still expect it to help move units. Another thing they could have done was talk about Freedom Wars, announce exclusive content for the Vita version of God Eater 2 - and bring up Gravity Rush 2, just to get people talking. Being able to stream all PS games to the Vita through Gaikai won't hurt it, but they really should have focused on it more.

Yes, awesome price! It's only $50 more expensive than a deluxe Wii U o_o
Now I don't have an excuse to get a Wii U over it.

PS4 is about to take Xbox One to church.

Sony dominated the show today. Microsoft has no choice but to answer questions now. Addressing the used games dilemma so directly was brilliant.. And the price! Well done...

Do we have storage size yet?

Is PS+ required? I read it somewhere.

Still, $399 is $399.

Sony planned this out well. 100 dollars less than One. Can't wait!

@rjejr that's the big question I took from it. It sure sounded like PS Plus will be required for online play for the PS4. People may find this problematic to begin with but once they realize how amazing of a deal PS Plus is they'll be ok

MS will still dominate in North America.. For the 'core' (I hate these qualifiers but I can't think of any better terms to separate the audiences) almost everything Sony announced was awesome. With their policies and that price, they got me, my faith in the company had wavered but fortunately it seems some people there really were listening and came through for us and I hope they are rewarded for putting their faith in us to make the right choice. That said, casual North American buyer does not care about a lot of the policies and other stuff. NFL guy/gal is going to see all the cool extra features his/her Xbox One can do in addition to playing Madden. CoD guy/gal, who buys nothing else and has only ever played the game on Xbox, is going to stick with that. Now when it comes time to play a game and the check in hasn't been done and maybe the internet it acting up, that might cause some mild degree of anger. But I still feel MS has catered very well to its biggest market, maybe the $100 price difference helps a little but I don't think it'll make a huge dent, and I can't lie, at least early on the exclusive game list for Xbox One looks better.

Still, as a guy who has always loved the PS brand and who is looking forward to the next gen for a couple years now, I can't argue with $399 and the stuff Sony is doing for the consumer. I'm betting on Sony and Nintendo and hopefully they both finish ahead of MS because the industry will be better for it.

@Cowboysfan-22

It'll upset PS owners at first but I think the key thing is, it's not like MS is suddenly going to make Xbox Live Gold free. And at $400 I can't imagine Sony is not taking a massive loss on that machine.

This was the killer blow.

I just think people that like Xbox will get the Xbox and people that like playstation will get a ps4. The ones that switch systems will be negligible.. Honestly 500 dollars isn't crazy considering what people spend on tablets and smartphones now.. I just think it shocked people because everyone was expecting 400..

I haven't been a PS gamer prior to today...but that's changed now.

Let's see...

$100 cheaper than the XBone, which has inferior specs.
No compulsory 24 hr internet check (DRM)
No block on used games.
No disc based authentification required.
No unwanted & expensive features like kinnect/gamepad.
PS Plus is a MUCH better deal than XBox Live Gold.
Self-publishing for indies & an emphasis on their games for PS4.
Great and varied 1st party support (i.e. not just FPS after FPS..).
Will be the lead platform for 3rd party multiplatform.

You have to take your hat off to Sony. They said they were 'listening' when the used games/DRM thing with XBone blew up. They stayed true to their 'gamer focused' premise, and I love the way they highlighted a number of times today that a 'consumer focus' was at the forefront of the PS4. Microsoft deserve to take a battering at launch for not listening to what their customers wanted, and for their anti-consumerist approach in general. There's no excuse for anyone wanting a next-gen console to NOT pick up a PS4 because it beats the XBone on every level, and is $100 cheaper...It looks like it mightn't make an appearance here in AUs till 2014...but that's ok, i'll just wait. There's not a snowballs chance in hell i'll pick up an XBone even if Microsoft reverse some of their nonsense.

@Cowboysfan-22
People also spend that kind of money on cruddy pre-built PCs, the key difference between these devices and consoles is that they can also be used for more than just entertainment. Theres a reason people think mobile devices will replace traditional PCs.

Needless to say I'm actually pretty excited for the PS4 now that everything has been cleared up, Sony seems to be doing everything right so far even with PS+ being required. Doesn't bother me much though since I rarely play on-line anyway.

What a price, very happy with that!! Was thinking of leaving buying a PS4 for a while, but this price point has made it a day one purchase. Tip of the hat to Sony

@Zombie_Barioth I think that's why Sony and Microsoft are putting in so many social functions. They're basically trying to create the gamer's Facebook (minus the relationship status)... And the other functions like Netflix, Skype and other things you can find on a tablet or smartphone... It's not just about games anymore, which is cool with me..

The more I think about it, the more crazy $399 sounds. Unbeatable price.

This is great news!! I know I'm late to comment, but I just had to add my agreement. Huge news indeed. Sony wins by a LANDSLIDE.