How do you stop Microsoft from totally dominating the next generation conversation? You release a teaser trailer like the one embedded below mere hours before the next Xbox is set to be revealed. The footage primarily focuses on a blurry, black box, but includes some brief glimpses at the corners of the system and a vent.
The chassis itself will be fully revealed on 10th June, during Sony’s pre-E3 press conference. With its closest competitor almost certain to show the exterior of its console during tomorrow’s event, this should put any negative conversation regarding the design of the PS4 to bed. It’s real and it’s ready, it’s just being kept under wraps.
It’s hard to discern too much information from the trailer, aside from the fact that the console is black and sports a nice angular four on the top. There appears to be a circle-like surface in one of the flashing images, which suggests that the console may be curved on one side. That’s pure speculation on our part, though.
We’ve included some screen grabs in the space below. Has this footage successfully sent your hype levels through the roof? Let us know in the comments section.
Comments 57
Clap, clap. This all that they needed to do — incredible timing. Here's the key part of the trailer in GIF form, courtesy of NeoGAF:
Hells yeah!!!!!!!! Thanks for the video and the gif Sammy
So we meet again corners.
I thought you were going to die this gen.
Excited much?
HYPE HYPE HYPE
so far it looks like the PS3 in design, which is basicly what I figured it would Can't wait for June 10th, but I'm not really excited to see the console, it's just the console We already know the power it has and that, and seen some of the games, so I still think the next reveal will overshadow this, unfortunately.
Already pre ordered !
Here's a not-so-blurry image of it.
@bezerker99 Haha!
Update: Added in screenshots and more text. Enjoy!
OMG IT'S BLACK!
It's sad that seeing the actual console will satisfy some people. Which is just another reason why I'm so proud to be an American! (sarcasm)
@get2sammyb Have you seen this yet?
http://youtu.be/Rx5Fls0Ea2o
Some of it looks more charcoal grey than black, which would be a nice change and still fit in with other TV and audio equipment. Could just be the lighting, though.
Looks like it has a monster cooling fan, too.
@TheRealBatman I was just about to publish a story on it when this popped up. Will get to it shortly!
Whoaho, that's one sexy console o_o
@zerks: haha, you win!
I really love the timing of this reveal its kinda saying "I'm still here" after all this hype surrounding the Next Xbox reveal.
@Epic Yeah, it's a genius move. Furthermore, it keeps hype high for E3. I think not showing the box has ultimately paid off.
@get2sammyb Tomorrow also the reveal of the sony japan game
mmmmmm curves......i know they wont just make a box
I have to admit, that video actually got me hyped up to see the full console. Sony's tactics in building enthusiasm and excitement for it's new game machine is nothing short of genius, and the timing of this video couldn't have been better.
Wow. Hype stolen? No. Not at all. Of all the things Sony could have done to steal thunder away from tomorrow's Xbox reveal this was so low down they didn't even feel the need to write it down on the list. Staggeringly pathetic. Two steps forward, two steps back.
@rastamadeus maybe tomorrow they could somehow get xbox.com to redirect to sony's website with a video of the actual PS4 lolol.
@ViciousDS That would actually be amazing. Would get them in huge trouble but would be something worthy of attention. Shame it would never happen. A thirty second blury look at a box isn't hype, it's a five to five on a Friday idea.
This did get me hyped for their E3 press conference. It seems like it will have the PS3 slim matte finish/surface, which is no problem to me as I'm still excited for the the system.
@rastamadeus I completely disagree. This is trending on Twitter, addresses the topic of "why didn't show the box", and promoted their E3 conference all in one sweep. The fact that it puts an eye on the PS4 prior to the next Xbox announcement is just a bonus.
There are ways that they could have made an even bigger splash, for sure, but I think this has done the job just fine. They're never going to be able to steal all of the attention anyway — Microsoft will have its moment, and rightly so.
@get2sammyb Much, much more could have been done though. I just think if it was the PS4 reveal tomorrow and I worked in PR and came up with that idea for Microsoft or Nintendo I would be laughed out of the office. Yes, it is trending on Twitter but amongst PlayStation owners and will be forgotten by nightfall. For me it just reeks of "we've got nothing but need something." Hopefully I'm wrong and its somehow a masterpiece but there's more chance of me pulling Scarlett Johansson tonight.
@rastamadeus Out of curiosity, what do you think they should have done?
@get2sammyb Hmm. Something along the line of game footage, maybe an exclusive game. Perhaps reveal the actual box, not a blury video. Or a 'Sony Direct,' something to get lasting remembrance rather than be used for fish and chips tomorrow. Regardless whether tomorrow's reveal is outstanding, meh or pathetic, it will be a spectacle and remembered, it's what Microsoft are good at. I just personally feel Sony needed to either show something jaw dropping or not at all.
@get2sammyb Maybe, hopefully, I am wrong and this was a stroke of genius but I just don't think it's a good enough lasting reminder.
@rastamadeus Since Microsoft hasn't done anything to build up hype for their reveal, something simple like this was a safe move. Sure Microsoft could put on a huge show with lions, tigers, bears and reanimated dinosaurs, but right now people aren't very interested.
Due to all the videos that Sony put out before their reveal, Facebook was going wild with excitement. People know the Xbox reveal is coming, but all I ever see is talk of the new Call of Duty, not what they expect from Microsoft themselves.
I guess we'll have to wait until tomorrow to see what people really think, though.
This advertising campaign is much like the original Playstation. The idea of we're are here and deal with it!
@rastamadeus http://www.youtube.com/watch?v=E2nSdjRPBlE Isnt this going to be revealed tommorow?
I just blue myself.
@Sanquine Aye, it is. Still think that it's a Vita game though.
@rastamadeus fine with me lol, i need for vita games
@rastamadeus I pray for it being vita ! But still if it is something big for vita I will smile all day!
Is anyone else concerned that it might have an overly futeristic design, I'm also slightly concerned they might change the disc drive so it's not just slip in and slip out.
It doesn't matter what Sony does, Smash Bros. will be formally announced.
No one will top that.
@IAmNotWill I better response much mature because my deleted post was a rant. I think the last of us on current gen beats the next gen smash bros already
@Sanquine No, I was talking about announcements for this year's E3.
@IAmNotWill What about the last guardian xD?
@IAmNotWill There are a lot of games that could top the Smash Bros announcement.
@Paranoimia yeah the fan looks remarkably similar to ASUS laptop fans. Those laptops also have these copper tubes for thermal redistribution (which is more efficient than just blowing on a hot board). The intake and exhaust are both horizontal on the back and idk it's gotta be the design's inspiration, so I wonder if PS4 has said copper thermal redistribution tubes too. DDR5 must get hot right?
#PS4 is STILL the at the top of the trending list on Twitter in NA. Has this one fact won next gen for Sony? No. But is it impressive and will it help. You bet.
@IAmNotWill I think and exclusive Final Fantasy would top Smash Bros.
Microsoft will no doubt put on a massive spectacle. That's what they're good at. Where they've always fallen down is actually backing it up with anything relevant - for me, at least.
@Jaz007 Honestly, I've never been concerned about the shape of the box at all. I feel like Sony always puts out good looking electronics (I even think the PS3 Super Slim is alright), so I've no doubt this — probably their biggest project at the moment — will continue the trend. It'll be a good looking black box, and that'll be that.
Can't believe its not curved. Just waiting for the cries of ugly.
I can't wait for the slim and super-slim iterations! (extreme sarcasm; Sony please don't D:)
@3Above Final Fantasy is not as big as it used to be.
@Sanquine Wasn't that announced already? Like, a couple years ago? -_-
PS4 is the batmobile CONFIRMED
Did this article set a new record for most comments?
@rastamadeus YAWN.
@rawr1234 Someone else who agrees the video was boring (spin!)
That was really cool! Personally, I think it's kind of exciting to guess and imagine what the PS4 might look like before it's even shown.
Anticipation is half the pleasure
@Jaz007 Nah, I believe the PlayStation Meeting holds that record!
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