Hiding the adverts

Sony may cut a more humble figure following the catastrophic mistakes of the PlayStation 3, but it looks like Microsoft’s ready to step into the platform holder’s old shoes. Tweeting shortly after last night’s PlayStation Meeting press event, Xbox talking head Larry Hryb couldn’t resist chiming in on the announcements – or the lack thereof.

“Announce a console without actually showing a console? That's one approach,” he said, prompting a barrage of retweets and guffawing amongst the community manager’s fans. The employee was, of course, referring to the omission of a hardware reveal last night, a move which has prompted plenty of criticism in the mainstream press.

You know what, Larry, we reckon Sony will take that one on the chin. After all, announcing a rushed console with a borderline illegal failure rate is another approach entirely.

[source twitter.com]