Sony: "We Have to Do a Better Job of Promoting the PS Vita"

Sony slashed the PlayStation Vita’s sales forecast for the fourth time earlier today, announcing that it expects the recently released handheld and its predecessor to sell a combined 7 million units by the end of the current fiscal year. It had originally predicted that the console would surpass 16 million units during the same period, forcing the company to admit that it “needs to do a better job of promoting” the console.

“Gaming business software is the name of the game,” chief financial officer Masaru Kato explained during the firm’s earnings call earlier today, adding that the organisation is putting a lot of resources into ensuring that third-party publishers release “more attractive software” for the machine.

He added: “The other thing, well, marketing, pricing of the product, I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business.”

Contrary to popular opinion, the Vita actually has quite a strong line-up ahead of it, with Soul Sacrifice, Tearaway, and Killzone: Mercenary all particular highlights. The problem, however, is quantity. The system simply needs more releases – but with hardware sales as disappointing as they are, we can’t imagine that convincing publishers to inflate the catalogue is going to be easy.