Bad business

If the real world of business was as ruthless as the fictional one in Syndicate, then EA’s Frank Gibeau wouldn’t have time to lament the poor performance of Starbreeze’s series reboot. Thankfully, it’s not, and the executive can openly acknowledge the fact that the first-person shooter didn’t quite live up to expectations.

Chatting with CVG, he explained:

Syndicate was something that we took a risk on. It didn't pay off – it didn't work. But in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't.

One reboot that did pay off for EA was SSX, which Gibeau noted was “very successful”. He lauded the game’s online component as the catalyst for the series’ comeback, and hinted that we can expect to see more from the snowboarding franchise in the future. A Vita release would be nice, EA.