Nice shot, Sony

Who said Sony doesn’t understand the handheld market? The platform holder has launched an eye-popping sale on the European PlayStation Store this afternoon, plunging a handful of first-party titles into impulse purchase territory.

As of this afternoon you’ll be able to nab Everybody’s Golf, ModNation Racers: Road Trip and Reality Fighters for just £11.99. Considering the trio are retailing for around £25 on Amazon this afternoon, that’s some saving.

Sony’s yet to officially announce the sale, so we suppose it could be a mistake. Assuming it isn’t though, this is exactly the kind of promotion the Vita needs to reverse its commercial fortunes worldwide.